The world-renowned heavy metal band Avenged Sevenfold is continuing its push into Web3 with the launch of its “Season Pass,” a fan loyalty NFT platform built on the Polygon blockchain.
Now fans can earn rewards for participating in band-related activities and experiences. Fans with a Season Pass can earn points in an immersive world that contains five gaming levels across 25 tiers. Points can also be accumulated at live events, by streaming the band’s music, redeeming digital codes, or buying band merchandise that contain NFC chips.
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Holders of the band’s debut NFT project ‘Deathbats Club’ will receive 1.5x boost to their total points. The points can be used to unlock access to rare tracks, digital merchandise and collectibles, and early access to tickets. The top fans will even have the chance to win concert tickets and meet-and-greet opportunities.
Matt Sanders, the band’s frontman, said Avenged Sevenfold has built up trust with its fans over the course of 20 years. That trust was leveraged to introduce them to something “we think is even cooler.” He added that Web3 is transforming the fan/artist relationship, and now fans are “going to speak and the artists are going to have to listen.”
Sanders also acknowledged the oddness of an older band being the ones to lead the music industry in Web3. In the future, the youth will be the ones to transform the music industry and will build their audience in a way “that’s very Web3 native,” he added.
Avenged Sevenfold released its genesis Deathbats Club NFT collection in December 2021. It consists of 10,000 unique digital assets that serve as tickets to the band’s next generation fan club. At the time of writing, it has done 853 ETH in total sales volume (or around $3 million with the current price of ETH).
NFT Loyalty Programs Are On the Rise
Avenged Sevenfold was one of the first world-renowned bands to enter Web3 back in 2021 with its debut collection. This latest expansion if its NFT-based fan loyalty program shows the band remains bullish in the space. But heavy metal music isn’t the only sector innovating with NFT-based rewards programs and projects.
At Rarity Sniper, we’ve covered dozens of articles about major brands and companies creating similar initiatives. Here are some of the top headlines from the past year:
- Avalanche Collaborates with Coachella for NFT Loyalty ‘Quests’
- VISA Creates New Web3 Customer Loyalty Solution
- Starbucks Unveils Eco-Friendly NFT Loyalty Program in Korea
- Lufthansa Partners with Polygon for NFT Loyalty Program
- Adidas Launches Token-Gated Loyalty Program with Tokenproof
- Air Miles to Create Loyalty Program for the Metaverse
NFTs and blockchain technology are creating a new realm of possibilities for loyalty programs, and some of the biggest companies, brands, and bands in the world are taking advantage of the opportunity. Time will tell if Avenged Sevenfold’s Season Pass fan loyalty platform is successful. But as the headlines above show, it’s not the only one betting on blockchain-based loyalty programs.