Co:Create Unveils Web3 Rewards Tool App on Shopify

Co:Create, a platform that helps brands build gamified, self-owned reward experiences for their communities, just launched a Web3 Rewards Tool application on Shopify, one of the world’s largest e-commerce companies.

The new app includes a dynamic suite of blockchain-based rewards, token-gated access rights, and loyalty focused features that can be linked to Shopify-listed products and exclusive drops. The goal of the tool is to help companies like Taylor Stitch, Gymshark, Asphalte, and others, integrate Web3 rewards and experiences into their products, events, and services.

With Co:Create’s Rewards Tool, NFTs serve as keys that unlock rewards and experiences. The app lets store owners launch token-gated rewards and access based on any Ethereum ERC-721 or ERC-1155 standard token. This could include popular NFT collections like Bored Ape Yacht Club, CryptoPunks, Doodles, and World of Women. Co:Create-powered membership tokens can also be held by customers in digital wallets.

The tool from Co: Create is designed to easily onboard Web2 companies and creators into Web3 through familiar and intuitive environments. By helping store owners create gamified community rewards, Co:Create is giving brands control to direct their own Web3 community reward programs, and the chance to experiment with novel and more immersive ways of engaging their communities.

The move comes at a time when several brands have tapped into Web3 technologies to launch their own rewards programs. Most notable are Starbucks and Nike, who’s Web3 loyalty programs are continuing to exceed expectations.

Shopify has over 2.1 million customers visiting its site daily from over 175 countries around the world. It also has over 4 million merchants with storefronts on the platform.

E-Commerce Giants Quietly Bullish on Web3

News of one of the biggest e-commerce companies in the world like Shopify adding a new tool to integrate Web3 features is a big deal for the entire space. But this isn’t the first we’ve seen from e-commerce giants in Web3. At Rarity Sniper, we’ve covered several stories about Shopify’s competitors in the space. Here are the top stories.

First, about two months ago, Alibaba announced it partnered with Layer 1 blockchain Avalanche to create a metaverse named ‘Cloudverse.’ The new metaverse will provide an end-to-end platform for brands and companies who hope to create, customize, launch, and run metaverses on the Avalanche blockchain.

Next, about five months ago, eBay announced plans to launch a smart contract for artists on its NFT marketplace KnownOrigin. Artists can use the tool to split earnings and earn royalties as co-creators, making artistic collaboration in Web3 much easier.

Finally, there’s been rumors Amazon is on the verge of launching its own NFT marketplace on its primary platform. For now, no set date has been announced for the marketplace launch. The company also appears to be interested in blockchain-based games.

While larger legacy companies can often be slow to adapt innovation, that doesn’t appear to be the case in e-commerce. We’ll have to be patient to see if the new Rewards Tool app on Shopify from Co:Create is popular with merchants, brands, and customers. But one thing is certain: Another global e-commerce giant is bullish on Web3.