DeaMau5’s PIXELYNX and Beatport Launch Festival NFTs

Credit: Synth Heads

The music metaverse gaming platform Pixelynx and Beatport, an online music store specializing in electronic music, are teaming up again to launch a derivative Synth Heads non-fungible token (NFT) Collection.

Pixelynx is a new music metaverse gaming platform created by technologists and musicians Richie Hawtin and Joel Zimmerman, aka Deadmau5. Their first NFT drop with Beatport occurred in Jan 2022 and saw 3,030 generative NFTs sell out instantly.

The limited collection of derivative Synth Heads NFTs will be dropped in partnership with the leading UK techno festival Junction 2, and owning an NFT will let fans unlock special access passes and experiences at the London-based festival.

Some of those experiences include membership to the Synth Head community, day passes to the Junction 2 Festival 2022, merchandise from Junction 2 and Beatport, exclusive vinyl releases, and continuing access to future ticket drops.

Five lucky NFT holders will also get a Golden Ticket, which besides full festival access for both days, includes access to a backstage artist bar and tickets to the next large-scale London event this summer by Junction 2.

The Junction 2 festival will take place on June 18th and 19th at Trent Park in London and features performances by Four Tet, Dixon, Amelie Lens, Robert Hood, and many more acts. Holders of the original Synth Head NFT will receive guestlist access and line-jumping privileges at the festival.

The new collection of Synth Heads NFTs will go on sale today, Tuesday, May 31st at 1 PM EST. There will be a total of 300 NFTs in the collection, priced at 0.15 ETH per NFT.

NFTs That Grant IRL Utility Are Booming

Beatport and Pixelynx aren’t the only ones who recognize the benefits of NFT drops tied to In Real Life (IRL) utility.

Recently, the popular music festival Coachella teamed up with cryptocurrency exchange FTX to give free NFTs to 2022 pass holders. The NFTs came with several benefits, including access to a dedicated entry lane, a food and beverage pass, and limited-edition merchandise.

Coachella has even built its own NFT marketplace on the Solana blockchain where fans can purchase Coachella NFTs and digital collectibles that unlock unique on-site experiences, physical items, lifetime festival passes, and “future adventures.”

And beyond major music festivals like Coachella, individual artists and musicians have been making the most out of NFT technology.

For the 2022 EDC festival in Las Vegas, DJ Tiësto announced he would drop a VIP NFT for his upcoming “Eagle” collection. Titled “All Access Eagle,” this NFT gives collectors the best chance to mint NFTs from his genesis NFT drop, as well as exclusive access to the unreleased track “Repeat It.”

Because NFTs are unique, digital assets that can be verified, bought, sold, and traded on blockchains, they are opening new opportunities for artists and companies alike. Time will tell if the derivative Synth Head NFT collection from Beatport and Pixelynx will be successful, but if it’s anything like the first drop, then it’s a good bet it will be.