Immutable, a leader in Web3 gaming, just announced a new partnership with Ubisoft, one of the world’s top video game creators and publishers. The partnership, which includes input from Ubisoft’s Strategic Innovation Lab, aims to unleash the the potential of Web3 in gaming .
According to a press release shared with Rarity Sniper, Ubisoft will leverage its experience to develop high-quality games within Immutable’s growing Web3 gaming ecosystem.
Vice President of Ubisoft’s Strategic Innovation Lab and head of its Blockchain Initiatives, Nicolas Pouard, said that Ubisoft was excited to partner with Immutable as it offers superior technology and expertise “integrating decentralized technologies into games.” Ubisoft intends to bring “that level of fluidness within a full-fledged game,” so players can focus “on the fun of the experience.”
James Ferguson, CEO and Co-Founder of Immutable, added that the new partnership was a “milestone” for Immutable, and that his team was ready to bring the full “benefits of Web3 and digital ownership” to players.
The partnership comes shortly after Immutable successfully launched their flagship titles Infinite Victor, Shardbound, Metalcore, and Guild of Guardians, as well as their zk roll-up gaming solution Immutable zkEVM.
Immutable, headquartered in Sydney, Australia, is one of the world’s top Web3 gaming platforms. Its aim is to make it easy for developers and game studios to build and launch games on the Ethereum blockchain. The studio, which created the first big NFT trading-card game Gods Unchained, partners with third-party game developers to help them bring games into Web3 and the Immutable ecosystem.
Ubisoft has a catalog of more than 100 games including Assassin’s Creed, Far Cry, The Crew, Tom Clancy’s Rainbow Six, and many more. During the 2022-23 fiscal year, the company generated nearly $2 billion.
Immutable Leads the Charge in Web3 Gaming
About a year ago, we reported that Immutable was investing $500 million into its “Immutable Developer and Venture Fund,” with the goal of supporting and attracting game developers in the Immutable X ecosystem. Since then, the Web3 game studio has been on a tear. At Rarity Sniper, we’ve covered several stories about Immutable this year. Here are some of the top headlines.
First, about a month ago, Immutable partnered with Amazon to use Amazon Web Services (AWS) to enter new markets and improve the company’s infrastructure. As part of the deal, Immutable joined AWS’s ISV Accelerate Program, which let them access expert resources and potentially close deals with major game studios.
Next, on June 21st, Immutable X released Gods Unchained on the Epic Games Store. The move made the NFT trading card game available to Epic Games’ 230 million gamers worldwide. The news led to a surge in price of the $GODS token, the games native cryptocurrency.
Finally, about eight months ago, Immutable partnered with Polygon to create a “one-stop-shop” for Web3 game development. The two companies, which were once in competition, said they aimed to onboard the next billion users into Web3 through the partnership.
As the world warms up to Web3 gaming, Immutable looks like the company to beat in the space. This latest partnership with Ubisoft could further secure its position as a top dog in Web3 gaming. At Rarity Sniper, we’ll be on the lookout for any updates to the story.