Manchester City (MC) just announced a new partnership with Quidd, a marketplace for NFTs and digital collectibles. With the move, Manchester City becomes the second Premiere club football (soccer) team to partner with Quidd in recent months, after Newcastle United announced a partnership in March.
The partnership will be a multi-year deal geared towards creating collectible digital trading cards. Fans can now unlock real-world rewards that include hospitality tickets, exclusive MC merchandise, and experiences such as the chance to witness a first team training session at the City Football Academy.
To launch the new partnership, Quidd is releasing exclusive digital collectibles that allow “Cityzens” the chance to collect MC-themed digital assets on its marketplaces.
The first drop consists of over 200 “bespoke player cards,” which will be available on May 2nd at 2 pm on the Quidd marketplace. The first 10,000 fans within 72 hours of the release will be eligible for two free packs plus access to the rare ‘For the Fans’ packs.
In a press release shared with Rarity Sniper, The VP of Global Partnerships Marketing and Operations at City Football Group, Tom Boyle, said that they were excited to work with Quidd to “transform the traditional football pastime of cards and collectibles in a new digital age.” Quidd’s Chief Executive Officer Michale Bramlage added that partnering with one of the most “forward thinking” football clubs in the world is an opportunity to further “revolutionize the world of sports collectibles.”
Quidd, a subsidiary of Animoca Brands, has been a leading NFT marketplace since it launched around seven years ago. It has worked with some of the most popular global brands and sports leagues, including Disney, the NBA, Game of Thrones, Rick and Morty, and others. Manchester City was founded in 1880 and is ranked as the Most Valuable Football Club Brand in the world by Brand Finance.
Football Is Embracing Web3
Manchester City fans should be excited about the new partnership with Quidd and the chance to buy, sell, and trade exclusive digital collectibles. But this isn’t the first time we’ve seen a global football club enter Web3. At Rarity Sniper, we’ve written dozens of articles about top football clubs and players partnering with Web3 companies for new products and experiences.
Here’s a review of some of the top headlines involving football in Web3:
- J1 Japanese Soccer Team Uruwa Reds Enters Its NFT Era
- Credit Suisse Launches NFT Collection to Empower Women’s Soccer
- ‘El Clásico’ Spanish Soccer NFTs Sell Out in an Hour
- Sorare & Premier League Partner for NFT Fantasy Football
- Argentine Football Association Enters Upland’s Metaverse
- Footballer Mascherano Joins Web3 Company Alchemy Pay
From NFT collections to metaverse experiences, Web3 technology has a myriad of benefits for football clubs and other sports teams and leagues around the world. We’ll have wait until May to see if the first round of digital asset trading cards from MC and Quidd are popular. But considering Manchester City has millions of fans around the world, we’re guessing there’s a good chance they will be.
To stay on top of the latest NFT and Web3 developments, consider signing up for our free weekly newsletter The Sniper’s Nest.