Mango Celebrates NYC Store Opening With NFTs

Credit: Mango Pressroom

The Spanish-based fashion brand Mango announced an exclusive collection of art NFTs at its NYC store’s grand opening. The five one-of-one NFTs in Mango’s collection feature renditions of iconic pieces by the following artists:

  • Joan Miró
  • Antoni Tàpies
  • Miquel Barceló

While these NFTs feature famous works like Miró’s Tète et Oiseau, Mango took some creative license with the designs of its NFTs. In addition to re-formatting these pieces for digital media, Mango displayed its clothing in each of its virtual artworks.  

It doesn’t appear Mango is interested in selling these art-inspired NFTs. Instead, customers can admire virtual and physical versions of these designs in Mango’s NYC shop. The company also posted these NFTs on OpenSea and Decentraland’s Museum District. 

Mango probably chose to mint “five” NFTs in honor of its new NYC store, which is on Fifth Avenue. Opened on May 11th, this new store will serve as Mango’s flagship American location and its first entry into the US apparel market.   

Although Mango isn’t selling its art NFTs, it has dropped new NFT wearables. Anyone who visits Mango’s NYC shop or its Decentraland address at 16.78 coordinates could buy one of 100 badge POAP NFTs. The company also dropped virtual clothing and sunglasses based on its IRL apparel.  

According to Mango’s executives, the company views these new projects as experiments rather than “business ventures.” Mango also says it now has a Web3-focused division to explore the possibilities of NFTs and the metaverse. 

There’s High Demand for Crypto in High-End Fashion

Mango began moving into the metaverse this March when it joined dozens of other brands in Decentraland’s 2022 Fashion Week. During this significant metaverse fashion event, Mango introduced three art NFTs and a wearable NFT shirt. 

As Rarity Sniper reported, Decentraland’s 2022 Fashion Week managed to attract dozens of prominent clothing and luxury brands, including the following: 

Speaking of fashion in Decentraland, the NYC designer Susan Alexandra partnered with Absolut Vodka to release NFT wearables in the hit metaverse game. During the 2022 Coachella Festival, Absolut opened a Decentraland experience called “Absolut.Land.” Anyone who visited this area could have won NFT clothes or accessories designed by Alexandra. 

More recently, the clothing company Kith announced a partnership with the popular NFT project Invisible Friends. On May 18th, Invisible Friends will begin auctioning “Kith Friends” NFTs, each of which features clothes from Kith’s 2022 Summer Collection. Kith also says it’s working on IRL hoodies that will feature references to the Invisible Friends collection. 

Many other big-name fashion houses like Gucci, Prada, and Louis Vuitton have also begun exploring NFTs, blockchain gaming, and the metaverse. In fact, Gucci recently announced it would accept dozens of cryptocurrencies at its stores, including meme coins like Dogecoin. 

It appears crypto and NFTs are “in style” at the world’s most prominent clothing brands.