Netflix Launches Web3 Gray Man Game in Decentraland

Credit: Netflix

Netflix, the popular American streaming service and production company, has created a Web3 game in Decentraland for its latest blockbuster movie “Gray Man.”

The immersive experience game was developed in collaboration between The Electric Factory and Netflix’s Latin American division and supported by the Decentraland Foundation. Gray Man, starring Ryan Gosling and Chris Evans, has been recreated in the metaverse under the name “Metaverse Mission.”

Here’s how it works: The action-packed maze scene from the movie will be featured, and users must navigate the maze according to their understanding of the movie’s plot. When a player enters the maze, they will be accompanied by music from the film and instructions from its protagonist, Ryan Gosling. Players will be able to recreate experiences from the actual film in Decentraland.

The Electric Factory — a startup that specializes in disruptive technological solutions for brands and companies — was the programming architect behind the new game.

Decentraland is one of the most popular decentralized metaverses built on the Ethereum blockchain. Over the past year, it has partnered with a myriad of brands, companies, and influencers to continue building out its 3D virtual metaverse.

This is Netflix’s first adaptation of a blockbuster movie to the Web3 and metaverse experience.

Decentraland & The Sandbox Compete for Top Metaverse Spots

The investment by Netflix in Decentraland should be exciting news for fans of the popular decentralized metaverse, but it doesn’t mean Decentraland is without competition. The Sandbox — a user-owned pixelated metaverse also on the Ethereum blockchain — has also been making headlines all year.

Let’s look at some of the top headlines for The Sandbox this year:

  • South Korea’s #1 Bank Enters The Sandbox
  • Playboy Creates “MetaMansion” in The Sandbox
  • Tony Hawk to Launch Metaverse Skatepark
  • Time is Building “Time Square” in The Sandbox
  • Lionsgate Brings “Hellboy” to The Sandbox

As you can see, there’s no shortage of activity happening in The Sandbox. But Decentraland has stayed active in 2022 as well. Samsung, Vice, Heineken, and Sketchers are just a few of the companies who’ve invested in Decentraland this year, and despite the bear market in crypto, the news of partnerships and collaborations keeps rolling in.

Adding Netflix — America’s most popular streaming service with over 225 million subscribers worldwide — looks like another win for Decentraland. We’ll be following up to see if fans of Gray Man and Ryan Gosling enjoy the Web3 gaming experience. If they do, we expect they’ll be many more to come.