Paris Fashion Week + NFT Paris + Digital Fashion Week Collide

As the fashion capital of the world gears up for Paris Fashion Week, a variety of Web3 social and educational symposiums took place last week, including the annual NFT Paris, Future Fashion Summit, Future+, and Digital Fashion Week.

The events were kicked off with Future+ Paris Summit: “Codes of Culture” on February 22nd, which featured panel discussions and interactive forums themed around fashion, culture, luxury, and innovative technologies.

Then from Feb 23th-24th, NFT Paris invited 18,000 visitors to view immersive installations, exhibitions from over 100 artists, and a hackathon that brought together brands, artists, investors and builders in Web3.

The event was sponsored by Yuga Labs, Animoca Brands, Art Blocks, Polygon, VanEck, and Arianee. There was also an all-star lineup of Web3 speakers that included Yat Siu (Animoca Brands), Sandeep Naiwal (Polygon), Greg Solano (Yuga Labs), Frank Degods (DeGods and y00ts), Julian Holguin (Doodles), and dozens more.

Yesterday, the Digital Fashion Week was hosted by The Sandbox. It consisted of a hologram runway show — an exhibition of “phygital” fashion that seamlessly blends the digital and the physical via augmented reality technology and 3D assets. It was powered by Unreal Engine tools and The Sandbox metaverse.

All of the symposiums brought leaders in the industry together to network and discuss the present and future of Web3 fashion. One key takeaway from discussions was a trend for luxury brands to pivot away from focusing on the underlying tech like the blockchain and NFTs, and stick to design and aesthetics as the selling point.

Gmoney, the NFT collector and founder of Web3 fashion label 9dcc, said he was taking another approach: designing clothes geared towards crypto natives and their style preferences, a demographic he believes traditional brands are ignoring.

For Web3 and fashion aficionados, there was a little of everything in February in Paris.

Fashion Keeps Evolving in Web3

For folks lucky enough to be in Paris in February, or who tuned in from the metaverse, the diversity of fashion and innovation taking place must have been exciting to see. But this isn’t the first time we’ve seen Web3 and fashion link up.

At Rarity Sniper, we’ve covered dozens of articles about fashion brands innovating with the next iteration of the internet over the past couple of years. Here are some of the top headlines:

From luxury fashion brands like Louis Vuitton to athletic footwear apparel brands like Nike and adidas, fashion has been experimenting with Web3 for years now and is more experienced than ever. A top-tier Web3 fashion event like the one that just took in Paris last week is more signs of the sector maturing.

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