PUMA to Launch “Super PUMA” NFTs for 75th Anniversary

Credit: PUMA

The sports fashion brand PUMA is celebrating its 75th anniversary with a new profile picture (PFP) NFT collection called “Super Puma.”

The collection was influenced by the Super PUMA comics, which were first published in the 1970’s. They feature a green cat named Super Puma. The NFTs will focus on the brand’s most important events over the last 75 years, and come with immersive experiences, tokenized access to exclusive products, and links to some of PUMA’s iconic designs.

NFT holders will also have access to various new initiatives and products, including comic books, plush toys, and apparel. Chief Brand Officer Adam Petrick said that PUMA has a growing Web3 community that played an huge role in the launch of the new NFT collection.

Here’s what we know about the Super Puma collection:

  • There are a total of 10,000 NFTs in the collection.
  • 4,000 NFTs will be airdropped in late February to owners of the Nitro NFT collection.
  • 2000 NFTs will be airdropped to the 10KTF Community
  • 4,000 will be available to the public through a whitelist.

The new NFT collection from PUMA isn’t the brand’s first foray into Web3. About a year ago, PUMA made headlines when it changed its name on Twitter to Puma.eth, and last September, it unveiled its first metaverse experience at NY Fashion Week.

Sports Apparel Brands Are Bullish on Web

The latest move from Puma shows the brand is still bullish on Web3. But Puma isn’t the only sportswear brand we’ve seen investing significant amounts of time and money in the space. Here are some other headlines about sportswear brands in Web3.

First, in November, the Japanese sportswear company ASICS announced a partnership with move-to-earn app STEPN to launch a Solana-inspired shoe. The shoe was available over a five-day-period to customers around the world. It includes token-gated experiences, rewards, and an airdrop of the ASICS x STEPN NFT sneaker.

Shortly after, Adidas launched its first NFT collection of digital wearables. The new collection is called “Virtual Gear,” and the NFT wearables can be used on different PFP avatars across various metaverses. It’s the first interoperable Web3 product from the brand.

Finally, Nike — the most active and successful sportswear brand in Web — launched a contest in January for designers to create a virtual sneaker and storyboard. Four winners were chosen to receive $5,000 and the chance to work directly with Nike designers to design 1:1 digital shoes.

Some of the biggest sportswear brands in the world are using Web3 to create new products and experiences. We’ll have to wait until the end of the month to see if PUMA’s NFT collection is popular with fans. But it certainly shows the brand is still looking to innovate in this nascent space.