Samsung Opens Virtual Store in Decentraland

Credit: Decentraland

The electronic giant Samsung has become one of the latest companies to enter the Metaverse, teaming up with Decentraland to launch its flagship 837 store in the popular virtual world.

The store is named after the physical store that is located at 837 Washington Street in Manhattan. The virtual store, dubbed Samsung 837X, will be open for a limited time.

Samsung released a statement with The Block last Thursday, saying “This is one of the largest brand land takeovers in the history of Decentraland,” presumably to pump up Decentraland and Samsung fans alike.

The store is branded as a fully immersive virtual experience in Decentraland with featured quests, live music events and giveaways.

Decentraland is a blockchain-powered virtual space where you can buy and sell exclusive digital assets, such as land and wearables using the cryptocurrency MANA that is native to the platform.

Since launching its Genesis Map in 2017, the platform has grown in popularity and the floor price for a parcel of land on NFT marketplace OpenSea is currently 4.3 ETH — nearly $13,500 at the time of writing.

Samsung 837X opened on Jan 6th, 2021, and gives fans access to three virtual spaces including:

  • The Connectivity Theater. This virtual theatre showcases Samsung’s news from the Consumer Electronics Show to teach guests more about the powerful experiences Samsung is creating with new technologies.
  • The Sustainability Forest. In this digital world, guests participated in a mythical tour of millions of virtual trees. The experience was cohesive with Samsung’s effort to promote sustainability. The company has also partnered with Veritree, and plans to plant two million trees in Madagascar in 2022.
  • The Customization Stage. This experience included a live mixed reality dance party hosted by DJ Gamma Vibes. There were also giveaways of three tiers of wearables — Epic, Legendary and Mythic.

Before the opening, the senior VP of corporate marketing and communications at Samsung, Michelle Crossan-Matos, said, “The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise.”

He continued, “Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”

You can visit Samsung’s digital store treating by logging on to your MetaMask crypto wallet, or by joining as a guest on Decentraland using a desktop browser. However, guests do not have the option of purchasing or winning any NFT wearables or collectibles.

Look forward to more NFT wearables and Metaverse experiences from Samsung in 2022.