Starbucks is back in Web3 news with the announcement of an all-expenses paid trip to Costa Rica for its most loyal and active non-fungible token holders.
According to a post made on X by the Starbucks Odyssey community lead, Steve, holders of Starbucks Odyssey NFTs who accumulate the most Odyssey Points by January 1st, 2024, will be eligible for a free trip to Costa Rica. Twenty lucky NFT holders will be chosen to take part in the trip to the Starbucks Hacienda in March of next year.
Roundtrip flights, a luxury hotel, and all activities and events will be covered. There will also be special guests and coffee experts whose identities have yet to be disclosed. The trip will be educational and aims to teach NFT holders about the company’s roasting process and coffee sourcing.
The Starbucks Odyssey NFT loyalty program launched in September 2022, with the vision of creating a “digital community” to unite over coffee and enjoy immersive experiences together. It uses NFT collectibles minted on the Polygon blockchain that users can collect by participating in games, completing quests, or purchasing via debit or credit card. The NFTs can also be traded on secondary NFT marketplaces.
The trip to Costa Rica is being billed as a way for Starbucks to expand its Web3 offerings and give back to its digital community for participating in the NFT loyalty rewards program, which has been growing steadily since its launch.
Yesterday, Starbucks also made Web3 news when it announced that Starbucks in South Korea would be awarding customers who bring their own reusable cups with free, limited-edition NFTs. Both initiatives come at a time when crypto and NFTs are seeing a resurgence in popularity, causing many to speculate that a bull market is just around the corner.
Starbucks Is Bullish on Web3
The past couple of years have been rough for Web3 and NFT fans. But that hasn’t stopped many major companies from investing time and money in the space. Starbucks, which was founded in Seattle, Washington in 1971 and has grown to be the largest coffee company in the world, is one such business.
At Rarity Sniper, we’ve covered several articles about Starbucks experimenting in Web3. Here are the top headlines:
- December 2023. Starbucks Unveils Eco-Friendly NFT Loyalty Program in Korea
- October 2023. Starbucks Releases Pumpkin Spice Latte NFTs with Rewards
- August 2023. Starbucks Celebrates Baristas with The Green Apron NFT Set
- July 2023. Starbucks Joins Micah Johnson’s NFT Collection Akutars
- March 2023. Starbucks Taps Its Siren Logo for First Premium NFT Collection
- December 2022. Starbucks Opens NFT Loyalty Program for Beta Testing
- April 2022. Starbucks to Enter Metaverse & NFT Space in 2022
Starbucks appears most interested in using NFTs to update its customer loyalty program and bring it into the digital age. Using NFTs has several benefits for Starbucks and its customers, such as helping the brand form a digital community, giving holders perks and the chance to sell their digital assets, and linking loyal customers to token-gated events and experiences — such as the trip to Costa Rica.
For the 20 holders who’ve accumulated the most Starbucks Odyssey points, acquiring the Starbucks’ NFTs and participating in the program looks like its going to pay off. At Rarity Sniper, we’ll be on the lookout for any new moves from Starbucks in the space.