‘Taken’ Director to Helm Reactor Motors NFT Feature Film

Credit: Reactor Motors

Yesterday, Web3 company Reactor Motors announced that it has tabbed Pierre Morel, the director of 2008 hit movie Taken, to direct a film featuring the company’s NFTs. Morel will be joined by Mike Blundlie, an American artist and publisher, Barry Levine of Abstract Entertainment, and Renee Tab of Sentient Entertainment in the production of the movie.

This will be the first full-length feature film based on an NFT collection. The storyline will follow geophysicist Eva Mason as she discovers a new mineral called Reykium while investigating geothermal energy in Iceland’s’ volcanoes. After she and her team harness the power of the mineral for car racing, the success of the invention attracts the attention of a global energy conglomerate that will stop at nothing to acquire the new technology.

Blundlie, whose art was adapted for the Reactor Motors’ NFTs, said that Morel is the perfect director for the film because he has an ability to create emotional connection to characters in a high-octane setting. Blundlie added that he is “overjoyed” to bring the Reactor Motors world to the big screen and shouted out the holders of the NFTs who have “passionately supported” the project.

Since the announcement, the floor price of the Reactor Motors NFT collection has risen from 0.01 ETH to 0.035 ETH at the time of this writing. In conjunction with the new film, the company plans to release another NFT collection, tentatively called the Y Series, in Q2 of this year.

Reactor Motors’ NFT collection debuted in January 2022, consisting of 8,888 non-fungible cars with slick designs and lights that evoke street racing culture. Currently, holders can race their cars in Reactor Motors’ metaverse, which is in beta mode. The company also has plans to use its art IP in an augmented reality comic book and a graphic novel.

NFTs Make Their Way to Into the Film Industry

Reactor Motors’ NFT collection may be the first to be featured in a full-length film, but this isn’t the first time that NFTs have played a role in the movie industry. Some of the stories we’ve covered include companies using NFTs to raise funds for movies, NFTs being included in movie plots, and Web3 tech democratizing the production of indie films.

There are many reasons why NFTs and the film industry are a good match.

One is the technology itself. NFTs can be used for a variety of purposes, including raising funds and involving the average movie fan in new ways. In some cases, fans can also buy digital collectibles from their favorite movies. Warner Bros. has been an innovator on this front, turning well-known franchises into NFT collections.

Another reason is the IP. NFTs often come with a storyline, or ‘lore’ as it is known in the space. This, along with the art of the NFTs themselves, serves as a basis for other, more traditional kinds of content, such as movies and comics.

As the bull market heats up and NFTs gain traction again, we may see an upsurge in companies using the tech and IP of our favorite collectibles for new content in unusual and exciting ways. Rarity Sniper will keep an eye out for any updates in the Reactor Motors story and report back if needed.