Vivienne Tam Makes Web3 Debut With NFT Dress

Credit: Vivienne Tam

Decentraland’s second annual Metaverse Fashion Week just kicked off (March 28-31), and the renowned Chinese American fashion designer Vivienne Tam is turning heads with her new non-fungible token dress.

The NFT is a digital qipao dress embroidered with three Bored Ape Yacht Club NFTs in a mandala pattern. The dress was designed by Tam with technical assistance from Brand New Vision, a digital fashion platform. It was created on the Polygon blockchain, and purchased by Cathy Hackl, the Chief Metaverse Officer at Web3 consultancy firm Journey. Hackl said her purchase represented a “moment in fashion history living on-chain.”

The NFT fashion piece from Tam was made to commemorate the Council of Fashion Designers of America’s 60th anniversary. Other designers that also created one-of-one NFTs for the occasion included Michael Kors, Diane von Furstenberg, Tommy Hilfiger, Carolina Herrera, and Willy Chavarria.

Tam has designed physical fashion pieces for over 30 years and is famous for her distinct East-meets-West style. Some of her pieces are featured in permanent collections at New York’s Fashion Institute of Technology and the Andy Warhol Museum in Pittsburgh. In the past, she’s displayed physical Bored Ape-imprinted clothing on real-world runways, but this is her first entrance into digital clothing design.

Tam said that the move to Web3 allowed for a natural progression of her work, and that her NFT was not made for the sole sake of creating something novel. Instead, “it’s [about] being a bridge from old to new, from East to West, from nature to digital.”

Decentraland Continues to Make Web3 News

Decentraland’s Metaverse Fashion Week is becoming a staple in Web3 fashion and participation from a world-renowned designer like Vivienne Tam is exciting for the community. But this isn’t the first time Decentraland’s made headlines. At Rarity Sniper, we’ve covered several stories about the popular metaverse. Here are the top three.

First, two months ago, $MANA, Decentraland’s native token, rose a whopping 81.9% in value. The rise in price came during a surge in metaverse tokens, which also saw the native token of Decentraland’s biggest rival, The Sandbox, rise over 40%.

Next, three months ago, Decentraland introduced a new feature called Worlds, available to the public in beta mode. Worlds are 3D spaces linked to Decentraland NAMEs that enable users to build environments, host digital events, and monetize spaces.

Lastly, in November, Decentraland hosted its second annual Metaverse Music Festival. The virtual concert consisted of 15 stages and over 100 artists, including Soulja Boy, Ozzy Osbourne, and DJ Dillon Francis.

The competition for top metaverse is heating up, and Decentraland has certainly positioned itself as a contender. At Rarity Sniper, we’ll be following Metaverse Fashion Week and keeping our eyes out for any new stories in Web3 fashion.