Vodafone Teams Up with Cardano for New NFT Project

Credit: Getty Images

Vodafone Germany, one the world’s biggest telecommunications companies, just announced it plans to drop a series of non-fungible tokens on the Cardano blockchain.

The news was revealed during a discussion on the company’s Discord server by a corporate spokesperson, then later followed up with a post on the firm’s official Twitter account.

While light on details, the company claims it chose the Cardano (ADA) blockchain for several reasons, most importantly its sustainability, strong community, and cross-chain possibilities. They said the first 1,000 individuals to join its new Discord group would receive prizes and rewards.

They also added that there will be no exclusive “whitelist” for their NFTs, and they warned fans to be cautious of potentially fraudulent URLs advertising airdrops.

According to the spokesperson, the firm is still in its brainstorming phase, so fans and NFT enthusiasts will have to be patient for more details. But considering the size and global reach of Vodafone, the world’s eighth largest global telecommunications company, the news sparked excitement on Crypto Twitter.

Patrick Tobler, the CEO of NFT creation platform NMKR, said that Vodafone’s collaboration with Cardano could further blur the boundaries between the emerging digital asset economy and traditional telecommunications.

The World’s Largest Companies Are Entering Web3

Vodafone is one of the first telecommunications giants we’ve seen enter Web3, but it’s certainly not the first global corporation that’s bullish on the next iteration of the internet. At Rarity Sniper, we’ve covered several stories about huge businesses investing in nascent technologies this year. Here are the top stories.

First, earlier this month, Apple announced its new VR and AR headset is scheduled to launch in the U.S. market early next year. The headset is controlled completely by the user’s hands, eyes, and voice, and allows them to switch between AR and full VR. It’s priced at $3,499.

Next, on March 9th, Starbucks released its first NFT set called ‘The Siren Collection.’ It consists of 2,000 stamps that minted for a price of $100 a piece. The drop sold out in 18 minutes, and the current floor price on OpenSea for one NFT is .47 ETH, or around $925.

Finally, about four months ago, news broke that Amazon had plans to open its own NFT marketplace. The new marketplace will connect digital assets to physical products that are delivered to customer’s homes. The launch date for the new marketplace has not yet been revealed.

The move from Vodafone shows that another one of the world’s largest companies is bullish on Web. It’s also big news for Cardano, and at the time of writing, its native cryptocurrency ADA is up around 3.5% over the past 24 hours. We’ll be keeping our eyes and ears open for any new developments in the story.