AVAX Price Soars As Avalanche Partners with Amazon

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Amazon Web Services (AWS) is partnering with Ava Labs, the Web3 company behind the layer-1 blockchain Avalanche, to accelerate blockchain adoption by institutional, enterprise, and government entities.

Another goal of the partnership will be to give the network more flexibility and strength for developers and to help individuals launch and manage nodes on the Avalanche blockchain. Here are some of the details about the partnership:

  • AWS will support Avalanche’s infrastructure and decentralized applications (dApps) and one-click node deployments through its marketplace.
  • Ava Labs will join AWS Activate, a program that assists and onboards entrepreneurs and startups to its platform.
  • Ava Labs will add its Subnet deployment to the AWS marketplace, allowing individuals and entities to launch their own custom Subnets. Subnets drive traffic away from the main blockchain and let developers create their own layer-1 or layer-2 blockchains and stake the chain’s native token AVAX.
  • At least 100 Subnets will deploy in the next six to 12 months.
  • Ava Labs will become a member of the AWS Partner Network (APN), which has more than 100,000 partners in over 150 countries.

John Wu, the president of Ava Labs, said that Avalanche has “over 500 applications on the chain,” and now through the partnership with the Activate program, they’ll be able to give users a better experience.

Several blockchains already use AWS to power their networks. But though the technology supports all blockchain protocols, the partnership with Ava Labs is the first foundational partnership between Amazon Web Services and a blockchain.

Both AWS and Avalanche believe they can help developers around the world crossover from Web2 to Web3 more easily. The VP of Global Head of Startups at AWS told TechCrunch that Web3 and blockchain were “inevitable,” although no one could predict when they would be mainstream.

Unsurprisingly, the price of AVAX reacted to the news today and rose 20% at the time of writing.

Avalanche Is Making Moves Early in 2023

The new partnership between Amazon Web Services and Ava Labs is huge news for the layer-1 blockchain and its supporters. But it’s not the first big move we’ve seen from Avalanche in recent weeks. In fact, few blockchains have been as busy to start the new year as Avalanche. Here are the top two stories.

First, about two weeks ago, Avalanche partnered with The International Chess Federation (FIDE) to bring chess on-chain. With the move, FIDE and Avalanche aim to onboard as many as 500 million chess players to Web3. Ava Labs will be hosting tournament prize pools and publishing player rankings and tournament data on-chain, as well as sponsoring in-real-life chess tournaments around the world.

Next, just last week, one of the largest e-commerce companies in the world, Shopify, announced merchants on its platform can design, mint, and sell Avalanche NFTs. Using the Venly Shopify app, users with minimal technical knowledge can sell NFTs with several use cases, including attaching them to physical products or offering token-gated access to experiences or communities.

Ava Labs partnership with Amazon Web Services is its third big partnership in about the same number of weeks — and perhaps the most impressive of all. It will take time to see what evolves from the partnership, but it certainly looks like Avalanche is here to stay.