Blockbar, a Web3 platform that allows for wine and spirits collectors to purchase collectors’ items directly from producers, and Château d’Esclans, a winery in southeast France, have combined for a first: putting a rosé on the blockchain.
The rosé, a Garrus, will be auctioned until May 31st, 10 am EST, using Blockbar’s new leaderboard technology that permits users to bid in small increments. Château d’Esclans is auctioning an entire barrel, with the top four bidders each receiving 150 liters (40 gallons) of the rosé. The bidding will start at $22,000.
In addition to the rosé, the winners will be invited to the Château d’Esclans vineyard in Provence, France, for a tour and tasting session during the autumn harvesting season. There, they will meet Sacha Lichine, who purchased the vineyard in 2006 with the goal to create a “Rosé Renaissance.”
Lichine said in a statement that the company is looking forward to welcoming the winners to Château d’Esclans and remarked that using the innovation of the blockchain to auction “our finest rosé” is very exciting.
The Garrus, which BlockBar’s Jamie Ritchie calls “the most exclusive and serious rosé ever produced,” comes from nearly century-old Grenache vines in the highlands of Provence. It has a peach hue, with an aroma of dried citrus, peaches, and passion fruit, along with a palate of pear and pineapple and a creamy finish.
Winners of the auction have until June 21st to resell their portion via Blockbar’s secondary marketplace. By that date, the owners of the will need to submit their sizing: regular bottles, Magnums, Jeroboams, or the rare six-liter Methuselah.
Then, the winners can choose to have their portion of the wine sent to the Château d’Esclans vineyard for pick-up or BlockBar’s storage facility. If a winner chooses to send it to the latter, Blockbar will turn the bottles into NFTs representing different case sizes.
Wine & Spirits Companies Bet Big on Web3
Fans of rosé will be excited by the BlockBar’s auction of Château d’Esclans’ Garrus, but this is not the only instance of wine and spirit companies betting big on Web3, specifically NFTs. Because non-fungible tokens offer immutability and provenance, they are perfect for collectors who are wary of counterfeit items.
Here are some of the headlines from articles we’ve covered of these companies entering the next iteration of the internet:
- BlockBar Will Drop Bored Ape Whiskey Bottle NFTs
- Graham’s Port Pours into Web3 with NFT Collection
- Johnnie Walker Drops Exclusive Blue Label Whisky NFTs
- The Glenlivet Sells Exclusive $40,000 Whisky Bottles Through NFTs
- Fieri and Hagar Stir Up Tequila Scene with NFT Program
- Absolut Gears Up to Launch Metaverse Bar & NFTs
As you can see, some of the biggest names in the wine and spirits industry have entered Web3, often relying on NFTs to further their goals. Rarity Sniper will pay attention to the BlockBar auction and update this article if needed.