Decentraland (DCL), one of the top blockchain-based metaverses, will host its second Metaverse Music Festival from November 10th to the 13th. There will be 15 stages and 100 confirmed artists, including Ozzy Osbourne, Soulja Boy, and electronic DJ Dillon Francis. In addition, DCL has partnered with several brands to bring regional music to its festival.
The setting for the Metaverse Music Festival will be in a cyberpunk city that has been abandoned for 100 years. The DCL festival organizers wanted to recreate the experience of IRL festivals and has built “experiences” specifically for the occasion, including one called Portaloo.
The decentralized metaverse has high hopes for this year’s music festival, in terms of bringing in new users. Last year’s festival brought in 50,000 unique users and remains the most attended event in the DCL metaverse, even more than this year’s Metaverse Fashion Week. This year’s event will see more artists and more stages than last year’s.
For the event, users will be able to craft their own dance moves using “emotes” or movements using the cameras on their phones. In this way, festival goers will have more freedom of expression than is typical in metaverses. Persons looking to attend will not need any virtual reality equipment, such as headsets, or cryptocurrency, including wallets.
Kraken, a leading cryptocurrency exchange, will be a sponsor for the event. It is producing wearables, including take-home NFTs, for festival goers. What those NFTs will be is yet an unknown. Many events have experimented in the past with POAPs or Proof of Attendance Protocols, which serve as memorabilia for an event.
Decentraland Has Been Busy in 2022
Decentraland is one of the top two decentralized metaverses and has been busy in 2022, even during the wider crypto bear market. Here are three stories involving Decentraland that we have covered this year.
First, there is the CBI Bank and Decentraland partnership. Last week, CBI Bank, based in Dubai, launched a branch in DCL. Although details about what CBI Bank will offer in the metaverse are thin, it reinforces the region’s commitment to Web3 technology.
Second, there is the Sygnum and DCL partnership. A month ago, Sygnum, a Swiss bank, opened a branch in the DCL metaverse. It will offer financial services at the branch and showcase its Web3 product innovations.
Third and finally, there is the Taco Bell-Decentraland metaverse wedding. Two months ago, Taco Bell announced that it would host a wedding in the decentralized metaverse. It asked interested couples to submit videos sharing why they wanted to get married in the virtual world.
Decentraland’s Metaverse Music Festival stands to be a big hit this year and could reinvigorate the metaverse, which has seen a decline in the number of its monthly active users. Here at Rarity Sniper, we’ll be paying attention for further developments in the story.