Taco Bell & Decentraland to Host Metaverse Wedding

Credit: Taco Bell

If you’re a fan of Taco Bell and have ever dreamed about getting married in virtual reality, it could be your lucky day. Taco Bell and Decentraland have teamed up to offer one lucky couple the chance to get married this fall in the popular decentralized metaverse.

Beginning today, August 25th until September 6th, committed couples can apply by submitting a video that describes why they want to be married in the metaverse, their love story, and of course, their passion for Taco Bell. The Web3 wedding will be held in Decentraland’s replica of Taco Bell’s Las Vegas Wedding Chapel and Cantina.

Once a couple is selected, the company will work with them to create a unique virtual wedding experience, helping them to find designer apparel and choose a prestigious officiate to commemorate the matrimony.

Strange as the project sounds, this isn’t Taco Bell’s first foray into unconventional weddings. It’s been marrying couples at its Cantina wedding chapel in Las Vegas since 2017. So far, nearly 800 couples have been legally married at the venue.

The first virtual marriage is scheduled for the fall and will contain traditional wedding rituals, including toasts, a first dance, and the exchanging of vows and rings. The ceremony will be open to the couple’s invited guests and some users within the Decentraland metaverse. The event will also be live streamed for users who can’t log in via an avatar.

After the ceremony, guests are invited to the Cantina where they can socialize, dance, and take pictures in the photo booth. The marriage will be recognized legally in the U.S.

The Limits of the Metaverse Keep Expanding

Many people have written that nearly anything you can do in real life will be possible in the metaverse. And more and more, that’s becoming true. Besides Taco Bell’s Web3 wedding, we’ve seen several unique events and investments in the metaverse pushing the limits of what can be done in virtual worlds.

At Rarity Sniper, we write daily about things happening in the most popular decentralized metaverses. Here is a list of headlines to give you an idea of the diversity of projects that have been occurring in the metaverse:

As you can see, there’s no shortage of things going on in the metaverse — and much of this activity has been happening in a bear market.

Of course, getting married in the metaverse is still a novel and bold idea, and it’s interesting that Taco Bell is at the forefront. But we don’t doubt that getting married in Decentraland at Taco Bell’s virtual Chapel would be a dream come true for at least one couple out there. We’ll be following up in the fall to see how the wedding goes.