Disney is the latest media giant looking to hire a non-fungible token (NFT) expert to help the company achieve its goals in the metaverse.
The company recently put out a call to hire a “manager of business development.” The manager’s role will be to assist in “Disney’s efforts in the NFT space including monitoring the evolving marketplace, setting category strategy and managing key partners.”
In 2021, the NFT market surpassed $25 billion, and it is expected to grow even more this year—which could partially explain Disney’s interest in NFTs and the metaverse.
Additional duties for the position include “developing distribution strategies, identifying and securing revenue opportunities, and maintaining relationships in the technology sector.” To be eligible to apply candidates must have a minimum of five years of experience “in licensing or business development” along with a “passion for digital and NFT categories.”
In other positions related to NFTs, Disney is also looking for “a director of sales and digital marketing, a culture trend marketing manager and an ESPN business development and innovation internship.”
Non-fungible tokens are verifiable digital assets that are stored on blockchains like Ethereum, Solana and Tezos. Because NFTs can represent digital or physical items and can be securely bought, sold, and traded, they play a critical role in shaping the future of the metaverse.
Disney, of course, is not acting alone. Since Facebook announced last year that it was changing its name to Meta, several well-known brands and companies have entered or made moves to enter the NFT space, including Samsung, Walmart, the Gap, and Konami.
Furthermore, the beginning of 2022 has seen NFT collections like Bored Ape Yacht Club (BAYC) rise in popularity and price and they are now being collected by celebrities like Eminem, Snoop Dogg, Jimmy Fallon, Paris Hilton, and Justin Bieber.
Even the basketball superstar Lebron James has recently partnered with Crypto.com to teach kids about blockchain technology.
Although Disney has not released an official statement about the job call, on a recent podcast with The New York Times, Disney’s CEO Bob Iger said, “When you think about all the copyright and trademarks, characters Disney has, and the NFT possibilities, they’re extraordinary.”