Rick Ross, the multi platinum rapper, New York Times-bestselling author, and business mogul is partnering with Web3 music platform HitPiece for an exclusive non-fungible token (NFT) collection.
The collection is titled “Boss Forever” and features 200 unique NFTs of The Boss’s digital avatars. Here’s what we know so far about the NFT collection from the rap superstar:
- Holders of the NFTs are granted VIP access inside Ross’s metaverse “Boss Land,” which has a zoo and a swimming pool filled with champagne. They can also access Ross’s ultimate listening room in the metaverse called “The Lounge.”
- The NFTs also include real-life merchandise, including an autographed copy of one of Ross’s books.
- The rare NFTs in the collection grant fans access to a custom velour jumpsuit and a Facetime session with Ross once a year.
- Ultra tokens will allow fans to visit Ross’s 235+ acre Promise Land property in Atlanta, GA.
- The owner of the 1/1 NFT from the collection will receive a real life 1/1 necklace custom made of their digital avatar.
HitPiece was founded by music executive and industry veteran Rory Felton with a focus on improved IP rights for artists. The platform features NFT collections from other artists including Furnace Fest, Lil Gotit, ATL Jacob, Matt Ox and more.
The collaboration with Ross comes after HitPiece’s $5 million seed round led by Pelion Ventures and Ross himself, among others. The funds will be used to develop HitPiece into the leading Web3 music platform and continue to build NFT music and metaverse experiences.
Musicians Continue to Launch NFT Projects
The bear market in crypto hasn’t stopped rappers and musicians from launching NFT projects. At Rarity Sniper, we’ve reported on several Web3 music NFTs dropping over the past several months. Here are some of our top stories.
About two months ago, the American singer Doja Cat launched an exclusive NFT collection with speaker company JBL. Holders of the NFTs will be granted access to real-life JBL events, upcoming Doja Cat concerts, and other perks.
Next, Mike Shinoda, the co-founder of rock band Linkin Park, teamed up with NFT music platform Secret Garden for an NFT collection called “Windchime.” The creative project launched on October 12th, 2022, and enabled fans to create their own beats based on musical arrangements produced by Shinoda.
Lastly, Snoop Dogg — perhaps the most active musician in Web3 — collaborated with Method Man for a new NFT single released on Web3 music platform TuneGo. The track was exclusively put out on the TuneGo NFT Marketplace and includes an audio track and unique digital artwork.
The music industry is notorious for giving artists the short end of the stick, and the fact so many musicians are bullish on NFTs and blockchain technology is partly because they hope to change that. Rick Ross’s new NFT collection on HitPiece shows that another huge superstar and businessman is betting big on Web3 music. We’ll keep our ears to the ground for any new developments in the story.