Gucci Drops NFT Collection “The Next 100 Years of Gucci”

Credit: Gucci

Gucci is wading further into Web3. The Italian luxury designer is collaborating with curated NFT art platform SuperRare to release “The Next 100 Years of Gucci,” a collection of NFT art that celebrates the brand’s heritage and looks to its future.

The company will showcase “The Next 100 Years of Gucci” collection on Vault Art Space, a platform that was part of the first collab between Gucci and SuperRare. Artists to be featured include Drew Young, Aliendope, Tyler Spangler, and Vexx.

“The Next 100 Years of Gucci” is one of three collaborations between the company and SuperRare. And, as a sign that the partnership is going well, Gucci has purchased $25,000 worth of $RARE tokens, giving it a seat in the SuperRare DAO. DAO members can vote on upcoming changes to the website and improvements to the platform.

Gucci Vault Nicolas Oudinot spoke on the company’s entrance to the DAO, saying that the company was “fascinated” by SuperRare’s ability to give artists a platform to showcase their art in “an innovative way.” He added that SuperRare’s commitment to decentralization and ability to build a sense of community were pluses. 

The release of the art pieces in “The Next 100 Years of Gucci” is scheduled for July 7th. The primary method of sale is through auctions, and the cryptocurrency needed to buy an artwork is mainly Ethereum.

Gucci Diving into Web3

Gucci might seem like an unlikely candidate to dive into Web3, but dive it has. Since the start of 2022, it has delved into cryptocurrencies, NFT art, metaverse land, and more. Here are three examples of its headway into the Web3 space.

First, six months ago, it teamed up with Superplastic to launch a series of NFT collectibles. The NFT series included a mix of standalone digital art and IRL items, including a ceramic sculpture. At the time, the attachment of IRL items for NFT purchases was rare, and the SuperGucci collection was said to give real-life utility to digital collectors.

Five months ago, Gucci purchased metaverse land in The Sandbox, as Rarity Sniper reported. The goal at the time of purchase was to expand on its online store concept and make it more interactive. Gucci has neglected to mention how much it purchased the land for and did not make a statement announcing the purchase.

Finally, two months ago, Gucci revealed it would start accepting select cryptocurrencies in its U.S. stores. The cryptocurrencies were Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dogecoin, Shibu Inu, and five stablecoins. The five cities where Gucci would accept cryptocurrency were New York, Miami, Atlanta, Las Vegas, and Los Angeles.

While Gucci’s new art collection collab with SuperRare is a new development, there’s no doubt the company has expressed interest in Web3 this year.