Gucci has teamed up with SuperRare to open the Vault Art Space, an online gallery featuring the work of contemporary artists working with non-fungible tokens (NFTs) and other forms of digital art. The new marketplace is dedicated to curated NFTs and is intended as a space to promote diversity and the pioneers of contemporary art.
The inaugural exhibition, titled “The Next 100 Years of Gucci,” will display select NFTs that transform the codes of Gucci’s history and present into symbols of the fashion brand’s future.
There are 29 artists who have been chosen for the NFT collection, including Alanna Vanacore, Alex Trochut, Alien Queen, Aliendope, Antoni Tudisco, Drew Young, eBoy, Kris Andrew Small, Tyler Spangler, VEXX, Slam J — and more.
Three Twitter Spaces will be hosted by Gucci and SuperRare for the opening of ‘The Next 100 Years of Gucci.’ Rowynn Dumont, a philosopher, artist, curator, and writer will be speaking with artists about making and acquiring art in today’s landscape. The talks will be recorded on the Gucci Podcast (available on all major podcast streaming services) and be available for later listening.
The exhibition will be auctioned off directly from the Vault’s website in three drops that take place between June 23rd to July 1st, July 7th to July 15th, and July 21st to July 29th, 2022. All NFTs will be sold in ETH.
While this is the debut project from the Vault Art Space, it is expected to be a space that regularly showcases NFTs and Web3 artwork.
Gucci Continues to Embrace Web3
The news about the latest NFT drop from Gucci should come as no surprise to anyone who’s been paying attention. Over the past six months, the Italian luxury fashion brand has been extremely active in Web3.
In February, Gucci teamed up with Superplastic to release a limited collection of NFTs that mixed digital assets with IRL items. People who purchased the NFTs received a ceramic sculpture created by two major Superplastic artists with drawings inspired by the Gucci collection.
Shortly after, Gucci made Web3 headlines by purchasing land in the popular decentralized metaverse The Sandbox. With the plot of virtual land, it aims to expand its online concept store Gucci Vault into the metaverse where it can create more immersive experiences. Gucci also announced that it would be accepting cryptocurrency payments at five select physical locations in the United States.
And finally, Gucci recently opened a metaverse experience in the game Roblox. Called “Gucci Town,” the new virtual area gives gamers a space to relax, play, and admire the company’s latest virtual fashion accessories.
Although Gucci is far from the only fashion brand making moves in Web3, it may be the most ambitious at this point. We’ll be checking up on “The Next 100 Years of Gucci” NFT collection to see how it performs. But one thing seems certain: Even in this bear market, Gucci is bullish on NFTs, Web3, and the metaverse.