Hello Kitty and Friends have partnered with Web3 company RECUR for a non-fungible token (NFT) project called “Hello Kitty and Friends Embark on a Globetrotting NFT Experience.”
The Hello Kitty and Friends collection will feature six beloved characters that will travel to eight iconic cities. Beginning August 25th, fans can pack their virtual bags and travel beside Sanrio’s most beloved character on an experience around the globe.
Hello Kitty, along with the help of five friends, will serve as a metaverse tour guide for fans, generated through the 10,000 NFTs for sale. Fans who purchase an NFT can earn new digital collectibles and rewards by completing challenges in different cities in the metaverse — although the names of the exact cities haven’t been released yet.
RECUR is a Web3 company that builds end-to-end, chain-agnostic experiences for some of the world’s largest brands and IPs. The goal of the company is to make NFTs more accessible to brands and fans through user-friendly experiences built and powered by the platform.
Hello Kitty was created by Japanese artist Yuko Shimizu in 1974, and has grown to become one of the most popular fictitious characters in the world. For more information about the NFT drop, fans can sign up at hellokittyfrens.xyz.
New NFT Projects Keep Hitting the Market
Because of the downturn in the crypto and NFT markets, some might view this as a bad time to drop a non-fungible token collection. However, that hasn’t stopped several companies, brands, and celebrities from doing just that. Here are three examples of NFT collections that we reported at Rarity Sniper recently.
Last week, Gatorade announced that it was launching its first NFT collection to celebrate the best high school athletes in the country. The mint will take place on the popular NFT marketplace OneOf and users can purchase a “pack” of three NFTs with a randomized distribution — meaning the buyer won’t know which athletes they will get until they open the pack.
Next, the billionaire tech entrepreneur Reid Hoffman, known for co-founding LinkedIn, is releasing a series of Solana-based NFTs based on images he created using OpenAI’s DALL-E 2 artificial intelligence software. The NFTs were auctioned on Magic Eden, the biggest Solana marketplace, beginning on July 21st.
Lastly, the Swiss watchmaker Franck Muller is making his second move in the Web3 space with a new NFT collection. Today, July 27, he is dropping a set of 15,000 Mystery Box NFTs on the Binance NFT marketplace. The Mystery Boxes are divided into four levels of rarity and cost $100 apiece.
How much the bear market will affect these drops and the new Hello Kitty NFT collection remains to be seen. But we do know that Hello Kitty is one of the most beloved characters in the world, so the project will likely receive support from its millions of fans. We’ll be keeping our eyes and ears open to see how things play out on August 25th when the collection launches.