NFT Collection from IHG Hotels & Resorts Tied to IRL Perks

Credit: Claire Luxton - Wex Events

The British global hospitality company IHG Hotels & Resorts just launched ten exclusive non-fungible tokens (NFTs) tied to real-life perks and rewards. The NFTs were designed by modern British artist Claire Luxton in what is also her debut digital collection.

The NFT collection consists of ten unique NFTs that pay homage to the brand’s heritage via fauna, flora, and animal life digital animations. They capture the beauty of IHG Hotels & Resorts’ destinations all around the world.

Here’s what we know about the NFT from IHG Hotels & Resorts and Claire Luxton:

  • The NFTs are being auctioned off at and only members of IHG One Rewards will be able to bid using their points.
  • The bidding started at 150,000 points, and the auction will end on December 9th.
  • Winners will be granted the digital NFT and a custom in-real-life (IRL) artwork from Luxton.
  • Holders of the NFTs also receive an upgrade to InterContinental Ambassador status for a year and a one-night stay at the InterContinental Rome Ambasciatori Palace, poised to open in 2023.

The Vice President of Global Marketing for Luxury Brands at IHG Hotels & Resorts Tom Rowntree said the new collection will allow the company to connect with guests and culture in a “contemporary way.”

IHG Hotels & Resorts is a global hospitality company headquartered in Buckinghamshire, England. This is its first venture into Web3.

Hotels Are Getting Cozy in Web3

The IHG Hotels & Resorts isn’t the only hospitality company getting into Web3. At Rarity Sniper, we’ve covered several stories about hotels and resorts investing in NFTs and metaverse technology. Here are some of the top stories.

First, the Hotel Riu Plaza España officially entered the AltSpace metaverse. The new immersive experience lets customers from around the world take in the 360-degree view of Madrid without having to book a room. Metaverse visitors can explore the hotel lobby, rooftop, and a balcony that looks out at the iconic 100-meter-high terrace.

Next, Aspen Lakes became the first private golf resort and gated residential community to use NFTs in its business model. The popular destination in Oregon — home to kayaking, biking, skiing, and hiking adventures — issued 10,000 Founding Family Membership passes as NFTs.

Lastly, Pullman hotels, a subsidiary of Accor, is debuting an NFT collection from emerging women and indigenous artists at four of its locations in Australia. The collection’s theme is travel and it will include artwork from four artists from different parts of the world.

IHG Hotels & Resorts decision to release ten limited edition NFTs shows the company is ready to dip its toes in Web3 waters. If the project is a success, we think it’s likely we’ll see more moves from IHG and other hospitality companies in Web3 in the future.