Watch out snack lovers! OREO is dipping its latest cookie into the metaverse through a new activation with Meta Horizon Worlds.
Today, the brand announced a new limited-edition cookie called the Most OREO OREO, and its being unveiled in the OREOVERSE — an immersive digital world where OREO fans can play games and have virtual adventures.
And that’s not all: Martha Stewart, a longtime fan of the brand and homemaking icon, will be helping fans navigate the virtual world. Next week, Stewart and her friend and gardener Ryan McCallister will stream an inside look at their OREOVERSE experience.
Stewart said she was excited to make her metaverse debut with one of her favorite cookie brands, and added that her and McCallister have navigated a lot together over the years.
So what’s with the name? Well, the Most OREO OREO features two-chocolate flavored wafers packs with crème. But here’s the rub: The crème has OREO grind mixed in — making the cookie literally full of itself. How’s that for meta?
The metaverse experience hosted on Meta Horizon Worlds invites fans to engage in games and cookie-themed contests to win delicious prizes, including one $50,000 grand price. Fans will also be able to build their own virtual OREO cookie, among other activities.
Julia Rosenbloom, Senior Brand Manager at OREO, said that the brand is always excited for “fans to connect with each other and share that playful spirit.”
Beginning today, fans can enter the OREOVERSE through Meta Horizon Worlds using a Meta Quest 2 or Meta Quest Pro headset, or via a computer or mobile phone at OREOVERSE.OREO.com.
Big Food & Beverage Brands Enter the Metaverse
OREO launching its latest cookie in the metaverse is a big news for fans of the tasty snack. But OREO isn’t the only brand launching new products in the metaverse. At Rarity Sniper, we’ve written several articles major brands in the metaverse. Here are three of our most recent stories.
First, early last year, Coca-Cola released a “pixel-flavored” drink that came with metaverse gaming utilities. Those who purchased the Coca-Cola Zero Sugar Byte could participate in an 8-bit game in Pixel Point, an island Coca-Cola designed in the Fortnite metaverse.
Next, about four months ago, Chipotle Mexican Grill debuted a new item in the Roblox metaverse. The Garlic Guajillo Steak was launched through the Chipotle Grill Simulator experience in the metaverse, and was also available at physical locations throughout the U.S. and Canada.
Finally, just this week, McDonald’s teamed up with award-winning content creator Karen X Cheng to celebrate the Lunar New Year in the Spatial metaverse. Beyond the virtual and augmented reality experiences, fans are invited to a virtual meet-and-greet with Cheng on February 2nd.
Launching products in the metaverse is becoming increasingly popular, and big name brands like OREO are starting to take advantage of it. We’ll have to wait to see if the OREOVERSE and the latest “meta cookie” will be popular with fans. If it is, we expect we’ll hear more from OREO in the metaverse.