The event ticketing giant TicketMaster has registered Web3 trademarks for non-fungible tokens (NFTs) and digital collectibles with the United States Patent and Trademark Office (USPTO).
The news was announced on November 21st, 2022, by licensed trademark attorney Mike Koundoudis via Twitter. The trademarks are for the following:
- Virtual goods and media
- Digital goods created with blockchain-based software technology, including photos, artwork, images, games, and videos
- Virtual experiences in entertainment, sports, popular culture, and the arts
- Downloadable computer software and programs for creating, storing, trending, sending, and receiving crypto currency, NFTs, crypto-collectibles and other tokens
Though details are sparse about what TicketMaster plans to do with its newly registered trademarks, the company has been bullish on Web3 for some time now.
In August, TicketMaster partnered with Dapper Labs to mint NFT tickets on the Flow blockchain for Live Nation Entertainment events. The collaboration helped the company create a digital wallet and NFT marketplace on its site. With its latest trademarks, the company looks poised to enter Web3 in a big way.
NFT Ticketing is Heating Up
TicketMaster is the largest global event ticketing company in the world, so news that its going all-in on Web3 technologies is huge. But TicketMaster isn’t the only company using NFT and Web3 technology for tickets and events. At Rarity Sniper, we’ve covered several stories about NFT ticketing. Here are a few.
First, the NFT platform NBA Top Shot auctioned 30 NFTs that granted VIP access to the National Basketball Association’s (NBA) All-Star Games. Fans with NBA Top Shot accounts were able to bid on the NFTs and holders enjoy VIP access to every All-Star Game from 2023 to 2027.
Next, in May 2022, iconic boxer Floyd Mayweather sold NFT tickets for his exhibition match with Don Moore in Dubai. NFT ticket holders were granted instant access to live streams of the match, as well as limited edition 3D collectibles, memorabilia, and ten photographs from the event.
Finally, the National Football League (NFL) expanded its NFT ticket stub program to the 2022-2023 season. NFL fans could receive NFT ticket stubs for all regular season games in Week 1, and the NFL stipulated that every team must offer NFT ticket stubs for a least three home games.
Because NFTs prove ownership and can be linked to physical goods, they are becoming especially useful in the ticketing industry. TicketMaster’s move to register Web3 trademarks shows the global event ticketing leader has big plans in the space. We’ll keep our ears to the ground for any new stories about the company building in Web3.