Azuki, one of the top non-fungible token collections on the Ethereum blockchain, announced yesterday an event that is open to all: ‘Follow The Rabbit,’ June 23rd, in Las Vegas. The event will take place in the Hakkasan nightclub, an MGM Grand venue that has on its line-up Lil Jon and Nelly, among other performers. Here are the details:
- The event will run from 10 pm to 2 am
- It is free of charge
- You must be 21+ to attend
- The deadline to register is April 24th at 2 pm PT
Although anyone can participate in the event, there are a limited number of spots available — and preference will be given to Azuki holders. And while ‘Follow The Rabbit’ is free of charge, interested partygoers who do not own Azuki or BEANZ NFT will need to put down a $100 deposit, which will be refunded if the partygoer doesn’t receive a ticket.
To issue its tickets, Azuki is using “tokenproof,” a Web3 company that specializes in token-gated experiences and enables “frictionless events” through proprietary ticketing authentication technology. In the past, tokenproof has partnered with Adidas, World of Women, Doodles, and Yuga Labs.
Azuki, a project known for its anime-style artwork and skater style, has remained strong during the cryptocurrency bear market. As of this writing, it has a 16.2 ETH ($33,900) floor price and a total trading volume of 481,666 ETH ($1 billion). Its parent company is Chiru Labs, which just last week signed a deal with digital IP platform IPX to give BEANZ holders a way to license their intellectual property.
Azuki Community Weathers Bear Market Storm
Azuki, which some would say is the 2nd-best NFT project on Ethereum, has faced its share of challenges, most notably the cryptocurrency bear market that has decreased trading volume in the NFT space. But unlike most top projects, who have seen a decline in floor prices and an exodus of holders, Azuki has remained strong. One factor is the strength of its community.
According to NFT Inspect, which analyzes the strength of NFT communities, Azuki is ranked 2nd out of all NFT collections, just behind the Bored Ape Yacht Club. Some of the statistics are:
- 30.6% of Azuki holders have held their NFT for 75% of the project’s lifetime
- 63% of Azuki NFTs are being used as profile pictures on Twitter
- Nearly 1,800 Tweets have related to Azuki in the past 24 hours
In addition, the collection has a 34.5% reach on Twitter, meaning that 34.5% of NFT Twitter users have seen an Azuki-related Tweet in the past 24 hours. Some of the top NFT influencers have Azuki PFPs as well, including @waleswoosh and @ElenaaETH, who have reaches of 12.2% and 6.5% respectively.
These statistics indicate that Azuki has one of the top brands in the NFT space, driven by its community. Given that community is one of the key indicators in the success of a project, there’s little doubt as to why Azuki has remained strong during the crypto winter: Its own holders continue to believe.