Billboard Sells NFTs of Madonna, Mariah Carey and Christina Aguilera

Credit: Yam Karkai - Billboard

Before hosting its 2022 “Women in Music” celebration, Billboard said it would sell three NFTs honoring iconic female pop stars. The celebrities chosen to appear on these NFT magazine covers include Madonna, Mariah Carey, and Christina Aguilera.

If the style of Billboard’s NFTs looks familiar to the World of Women NFTs, that’s because Billboard partnered with artist Yam Karkai. Along with co-founding the World of Women project, Karkai is responsible for designing the original collection of 10,000 NFTs.  

These Ethereum-based NFTs are being sold on the FTX US NFT marketplace. The minimum bid for each Billboard World of Women NFT starts at one ETH.

Billboard says a portion of the sale of its 2022 “Women in Music” NFTs will go to organizations chosen by each celebrity. The three sponsored charities include:

  • The National Coalition Against Domestic Violence for Christina Aguilera
  • The Fresh Air Fund for Mariah Carey
  • City of Joy for Madonna

Anyone who wins one of Billboard’s NFTs will also get to experience next year’s Billboard “Women in Music” event in person. Billboard says it will pay for the trip to Los Angeles and give NFT holders access to premium experiences. For instance, the three people who hold these NFTs will meet Yam Karkai.

Billboard appears to be getting more interested in using NFTs to connect with fans. Shortly after releasing its first NFT magazine cover collaboration, Billboard says it will join forces with Universal Music Group to offer “ChartStars” NFTs. This new assortment of digital collectibles will feature prominent moments from the careers of many UMG celebrities. According to a Billboard press release, “ChartStars” NFTs should appear online in May.

World of Women NFTs Continues to Gain Mainstream Attention

News of this prominent Billboard partnership is the latest in a long line of positive headlines for World of Women. For instance, Rarity Sniper recently announced the accounting firm KPMG added World of Women #2681 to its crypto portfolio. KPMG reportedly spent 25 ETH (or $70,000) to acquire this “cool blue” NFT.

Actress Reese Witherspoon has also been a prominent supporter of the World of Women collection. Anyone following Witherspoon’s Twitter feed probably knows she has purchased a few World of Women NFTs in the past few months. Witherspoon also announced she wants to make a TV and film series inspired by the 10,000 animated NFTs.     

Plus, World of Women #5672 recently sold for 260 ETH at a Christie’s NFT auction. In dollar terms, the top bidder spent about $750,000 on this NFT. The primary reason World of Women #5672 is so valuable is its “Night Goddess” skin tone, which is in less than 1 percent of the total NFT collection. 

World of Women continues to perform well on OpenSea with a current floor price of about 8.35 ETH (or $25,000).