Deepak Chopra Drops NFT Collection with TIMEPieces

Credit: Ali Kaukas - Chopra Global

Health and wellness are coming to the blockchain.

Deepak Chopra, a world-renowned author and pioneer of integrative medicine, is partnering with TIME’s Web3 branch TIMEPieces, Seva.Love, and Artifex to launch a new non-fungible token (NFT) collection.

The new NFT collection is called “TIMEPieces x Deepak Chopra: The Seven Collection.“ It celebrates the 25th anniversary of his best-selling book, “The Seven Spiritual Laws of Success.“

For the collection, TIMEPieces tapped 73 NFT artists to create original cover art inspired by the lesson and teachings in the book. But here’s the rub — the NFTs are tied to an actual book, fully readable on the blockchain, and with a new introduction a new reflection on each chapter from Chopra. The NFT book was made possible via Transient Labs, a Web3 company dedicated to unlocking the potential of the blockchain.

Purchasers of the NFTs will also be granted access to 3D environments and 3D sculptures created by Artifex, based on the book’s several chapters. Some of the artists participating in the collection include Ana Maria, Albert Dros, Claire Silver, David Allen, Edie Art — and many more.

“The Seven Spiritual Laws of Success“ has sold tens of millions of copies around the world. Chopra said that his NFT partnership with TIMEPieces “will resurrect this offering (the book) through the art world speaking directly to our collective soul.“ Seva.Love added that the collection will grant access to the ChopraVerse — Chopra’s education and health-focused metaverse, as well as access to IRL experiences like community meditations.

The TIMEPieces x Deepak Chopra NFT collection drops in January on 1% of primary sales will go to NeverAlone Mental Health Initiative, a foundation chaired by Chopra.

NFT Collections Continue Despite the Bear Market

TIMEPieces and Deepak Chopra’s new project is original and broad in scope, but they aren’t the only ones releasing NFT collections. Even in the frigid crypto winter, companies, brands, and individuals are continuing to drop NFTs. At Rarity Sniper, we’ve written dozens of articles about notable collections this year. Here are some of the most recent stories.

Two weeks ago, the luxury performance car manufacturer Porsche announced the drop of its first NFT collection. The drop takes place in January and is themed around the Porsche 911 car. It consists of 7,500 total NFTs and holders can choose one of three tracks: Performance, Heritage, and Lifestyle.

Next, IHG Hotels & Resorts, a British global hospitality company launched ten exclusive NFTs that are tied to in-real-life rewards. The NFTs were auctioned on December 9th and each digital asset comes with real-life artwork from renowned British artist Claire Luxton and a stay at the InterContinental Rome Ambasciatori Palace.

Finally, on December 7th, Tim Ferriss, the bestselling author of “The 4-Hour Workweek,” launched his first NFT project “The Legend of Cockpunch.” It sold out instantly. The current floor price on OpenSea is 0.75 ETH (around $900), and the collection has done 5,278 ETH in total sales volume — or around $6.3 million dollars at this time of writing.

We’ll have to wait until January to see if the new NFT collection from TIMEPiece and Deepak Chopra is successful. But it is one of the first NFTs we’ve seen that’s tied to a book, and one of the most popular books in the world at that. One thing’s for certain: We’ll be paying close attention in January to see what happens.