Donald Trump Doubles Down on ‘Trading Cards’ NFTs

Credit: James Devaney/GC Images

Fresh off his indictment late last month, former President Donald Trump has responded in decidedly Web3 fashion: the release of the second series of his digital trading cards set. Trump announced the drop through his Truth Social account this morning, writing that “…due to the great success of my previously launched digital trading cards, we are doing it again.”

Accompanying the post was a picture of Trump holding the Liberty Bell, an iconic symbol of American freedom, with an American flag interposed amongst a glowing sky in the background. To date, the post has 1,900 “ReTruths” and 6,370 likes.

Similar to the first series of Trump Digital Trading Cards, each card in the second series will cost $99, with the option to buy up to 100. Interested collectors can purchase with a credit card or cryptocurrency, and there is a limit of one transaction per purchaser. For individuals who purchase 47 or 100 cards, they will receive specific rewards:

  • 47 cards: The ability to attend a gala dinner with Trump at Mar-a-Lago
  • 100 cards: a 1/1 Trump Digital Trading Card, along with access to the gala dinner

The launch of the second series of Trump Digital Trading Cards comes after the first series did surprisingly well, selling out within hours in December of 2022. There are key differences between the two series, with the second containing 2,000 more non-fungible tokens and with more varied traits and rarity. All told, there will be 47,000 Donald Trump NFTs in the second series.

According to the Trump’s disclosed financial statements, he made between $100,000 and $1 million for the launch of the first series. The release of the second series coincides with his continued push to become the Republican nominee in the 2024 presidential election, even though he faces significant legal headwinds.

Trump Digital Trading Cards Series One: Reaction

The release of series one of the Trump Digital Trading Cards caught the NFT space off guard. But once news broke, the memes began. The collection was widely panned due to the artwork, which depicted Trump in various outfits and poses that seemed more comical than fit for a former president. The team behind the collection also failed to remove the watermarks from some of the stock images, causing widespread derision.

But even as NFT Twitter largely panned the collection, the marketplace showed that, in fact, there was a place for the Trump Digital Trading Cards in the ecosystem. As Rarity Sniper reported back in January, the number of users on Polygon (the blockchain on which the team minted the NFTs) surged following the collection’s drop. And up until recently, the collection held a relatively high floor price with little volatility.

Today, naturally, the floor price of the first series dropped from 0.4 ETH ($833) to 0.13 ($271) after word spread about the second series drop. Time will tell if the second series will be as successful as the first, but there’s little doubt about one thing: Former President Trump knows how to make a splash in Web3, for better or for worse.

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