Fatburger is bringing burgers to the metaverse. On May 28th, National Hamburger Day, the all-American burger brand will issue 500 non-fungible tokens redeemable for an IRL burger. For the NFT drop, Fatburger is partnering with Web3 company Supper Club.
Taylor Fischer, Director of Marketing for Fatburger’s parent company FAT, said that the company wants to give customers a digital collectible with IRL utility. They are “excited to offer a fun” way for customers to get both an Original Fatburger and own a piece of the blockchain.
The drop will take place on the Supper Club website and require a Solana wallet. For those new to NFTs, the company provides a Frequently Asked Question page on the website and instructions on setting up a Phantom Wallet. Although the mint is free, there is no word yet whether users will need some Solana to cover blockchain fees.
If a user mints one of the 500 NFTs, they can redeem it for an Original Fatburger during June. The redeeming process will occur on Fatburger’s website, where users will connect their Solana-compatible wallets. The website will then verify that the user has the NFT and allow for the free Original Fatburger. Add-ons will cost extra.
The minting starts at 3 PM Pacific Time on National Hamburger Day, May 28th.
IRL Perks for Holding an NFT Becoming More Commonplace
Although still rare in some NFT circles, attaching IRL perks to NFTs is becoming more commonplace, especially among celebrities or companies. Two examples of this utility come from the world of sports, where a couple of heavyweight fighters created IRL value through their NFTs.
The first example is Mike Tyson’s NFT collection, launched with Binance. Some users were able to redeem NFTs for physical merchandise, including merch with autographs. This attachment of material goods to the digital collectibles created more buzz for the collection.
The other example is Tyson Fury’s NFT collection. For his final bout, Tyson Fury issued a limited edition NFT that came with many IRL perks. Rather than physical items, the NFTs came attached with experiences, for which one boxing fan paid a high amount. Some of the bonuses were front-row seats to the event and a meal with the heavyweight champion.
These novel ways of adding utility to non-fungible tokens can increase the value of the NFTs. The NFT becomes a placeholder for a contract between the seller and buyer to deliver experiences or physical merch. In his statement that NFTs could become bigger than Bitcoin, Shark Tank’s Kevin O’Leary talks about the blockchain’s ability to prove provenance quickly and how this could transform the world of collectibles.
Time will tell how the Fatburger NFT drop goes, but there’s little doubt it’s building on innovation from other NFT projects: attaching IRL utility to digital collectibles.