Forbes, the top American business magazine established in 1917, just announced it has secured a permanent land position in The Sandbox metaverse. The move further solidifies Forbes’ bullishness on Web3 and its belief in the power of the metaverse.
The virtual real estate will serve as Forbes’ digital hub intended to foster engagement, collaboration, and interaction amongst its Web3 community. It is a virtual space designed for Web3 leaders and innovators where Forbes will host workshops, events, and virtual experiences that facilitate networking opportunities and discussions.
According to a report from Forbes, the metaverse space is meticulously designed and includes an “elegant bar,” “luxurious pool,” and an art gallery dedicated to celebrating its 2024 30 Under 30 recipients. Worth noting, in November of last year, Forbes created an Ethereum-based NFT collection to commemorate its 30 Under 30 class.
Taha Ahmed, the Chief Growth Officer at Forbes, said that its presence in The Sandbox will create new ways for the Forbes’ community to “connect, learn, and grow together in ways that were previously unimaginable.” He added that it shows the magazine is committed to being at the “forefront of technological innovation.”
Besides the virtual pool and bar, there are QR codes dispersed throughout the virtual world that link users to scavenger hunts and exclusive content, games, and immersive experiences.
With the move, Forbes aims to create a new standard for metaverse experiences that’s both engaging and educational. The experience is currently available to the public.
The Metaverse Continues to Move Forward
Although the metaverse has had a tough couple of years, many top businesses are still bullish on virtual worlds. In fact, hardly a week goes by that we don’t see a business enter one of the many metaverses in existence. Here are three of the most recent stories about businesses launching projects in the metaverse.
First, about two weeks ago, The Voice debuted a virtual clothing line and activation in the social gaming platform and metaverse HiberWorld. The Hype Gear fashion line features five digital wearable outfits that can be mixed and matched within The Voice’s metaverse activation.
Next, in January, Honda partnered with Animoca Brands to create vehicle-related digital assets and gameplay in Life Beyond, a sci-fi gaming metaverse from Darewise Entertainment. The collaboration will let players use Honda NFTs to traverse the virtual world known as ‘Dolos.’
Finally, also in January, the Winter Youth Olympic Games (YOG) launched a metaverse experience to coincide with the games, which were played in South Korea. The Gangwon 2024 Metaverse let fans from around the globe participate in traditional winter games like curling, skiing, and bobsledding in a virtual setting. They could also take an interactive virtual tour of the Game’s venues.
As the world becomes more digital, virtual metaverse experiences are likely to grow. The latest move from Forbes to establish a permanent virtual base in The Sandbox is more evidence of this. At Rarity Sniper, we’ll keep our eyes and ears open for any updates to the story.