French Postal Service Delivers Binance-Based NFT Collection

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On June 17, France’s Groupe La Poste announced it would be launching its first-ever non-fungible token (NFT) collection on Binance’s NFT marketplace.

The NFT collection, “Visages de par Les Facteurs,” was created through an interesting collaboration between French postal workers at Groupe La Poste and renowned photographer, journalist, activist, and environmentalist Yann Arthus-Bertrand.

Here’s the origin story of the ‘Visages de par Les Facteurs’ NFT collection:

In December of 2021, all postmen in France (up to 70,000 people) were asked to photograph citizens they saw on the job who inspired them for whatever reason. By the end of the year, they would create an exhibition called “Portraits of France by Postman.” Over 4,000 photos were submitted between September 6th and October 31st, 2021, and the best were exhibited at the Louvre museum in Paris in 2022.

However, of the 4,000 photos submitted, only ten were minted as NFTs to become part of this NFT collection from the French postal service. The NFT collection is currently on auction until June 27th on the Binance NFT marketplace, and proceeds from the NFT sales will be donated to the Red Cross.

Worth noting, this is Binance’s first time functioning as a digital assets service provider (DASP) in Europe, a milestone for the company. And coincidentally, today, June 24th, Binance NFT marketplace is celebrating its first birthday.

Creativity Pours into NFT Projects

At Rarity Sniper, we cover daily breaking NFT news, and more and more we’re seeing creative NFT and Web3 projects coming from unexpected places. While Groupe Le Poste’s artistic collaboration may “take the cake” for its novelty, we’ve reported on several eye-catching NFT projects and collaborations across several industries in months past.

Listed below are headlines from some of the most interesting NFT projects this year:

Because NFT technology allows for digital assets to be minted and stored securely on blockchains, all sorts of companies, brands, individuals, and even countries are investing time and money into the space. And since it’s such a nascent technology, the limits of what can be done are still being tested.

We’ll have to wait and see if France’s postal service can deliver with its Binance-based NFT collection. But the creativity of the project and the fact all proceeds will be donated to a respectable charity makes it look like it could be a win for everyone involved.