KPMG consulting firm is the latest big firm to enter the metaverse. Its new digital “collaboration hub” will help clients develop strategies in the Web3 space.
The hub is said to offer a private place for employees, partners, and clients to conduct virtual team meetings, collaborate, and share new ideas and concepts. The tech will include virtual whiteboards and immersive virtual experiences.
A KPMG spokesperson told Blockworks that staff could use the hub to conduct interviews, training sessions, employee evaluations, and meetings to show KPMG’s capabilities.
Teams within the hub have also been formed to offer support to clients related to metaverse design, cryptocurrency, use cases of NFTs, community engagement, and more general Web3 integrations.
KPMG is a global network of firms that offers audit, tax, and advisory services. In 2021, the firm reported $32 billion in revenue. Its headquarters is in the Netherlands.
The news comes after KPMG’s Canadian branch recently reported that it had added bitcoin and ether to its corporate treasury. It also purchased a popular World of Women NFT in February of this year.
A Myriad of Businesses Enter the Metaverse
The metaverse — shared virtual and augmented worlds — is being forecasted by some as the future of the internet and many people in “high places” are taking notice. Even as the bear market in crypto persists, the metaverse continues to attract investments from a myriad of companies, brands, celebrities, and even countries.
Listed below are some of the top headlines from Rarity Sniper over the past few months related to investments in the metaverse:
- Language-App Duolingo Builds Presence in the Metaverse
- South Korea to Invest $186.7 Million in the Metaverse
- Yahoo Releases a Metaverse in Hong Kong
- Samsung Electronics is Creating a Metaverse
- Siemens & NVIDIA Partner to Create Industrial Metaverse
- Harvard Holds Class Reunion in the Metaverse
Considering that consulting firms like McKinsey & Company predict the global metaverse industry could generate $5 trillion by 2030, it’s no surprise how much money is being invested in the space.
Whether KPMG’s metaverse moves will be popular with its staff and clients remains to be seen. But one thing is certain: Companies are continuing to invest and push the limits of what can be done in Web3 and the metaverse.