The global cryptocurrency exchange KuCoin recently announced an official partnership with the Ertha metaverse to open its first virtual office.
The collaboration marks an important step in Web3 for both parties. For Ertha, this is the first successful integration of a real-world business into its metaverse. For KuCoin, the partnership will accelerate its progress towards becoming one of the most metaverse-friendly exchanges.
The official opening for the metaverse office is scheduled for July 28, 2022. With the partnership, players in Ertha’s Beta will be welcomed by a state-of-the-art KuCoin office where they can view live crypto market charts.
Ertha is a new P2E metaverse game on Binance smart chain that lets players micromanage their companies and countries and earn ERTHA token rewards. Ertha’s Beta, which is now live, gives players an opportunity to explore its gameplay mechanics and role-playing systems.
The Ertha metaverse is divided into 350,000 virtual land plots, each of which collects taxes, fees, and other types of revenue from the transactions taking place on them. Players must balance production and trade to stay ahead of the competition.
KuCoin, which launched in 2017, is headquartered in Seychelles and is one of the top five crypto exchanges, according to CoinMarketCap.
KuCoin Continues Making Web3 Moves
Despite the continued chill of “crypto winter,” Kucoin is pushing ahead in Web3 at an alarming pace. In June, we wrote about how the Seychelles-based exchange announced that it would be integrating NFTs on its KuCoin Wallet.
The company also said it was working on developing a mobile version of its non-custodial crypto wallet. According to CEO Johnny Lyu, the new wallet will help KuCoin seamlessly enter Web3.
The news of the new wallet came not long after the platform announced a $100 million fund for non-fungible tokens aimed at NFT creators on its Windvane market, as well as a genesis NFT collection called Zzoopers. The NFT fund will focus on NFT projects in arts, sports, PFPs, Asian culture, celebrities, and GameFi.
As one of the world’s largest cryptocurrency exchanges with a market cap of around $10 billion, KuCoin’s moves towards NFTs and the metaverse should come as no surprise. It will be interesting to see if more crypto exchanges open shop in the metaverse in the future.