LandVault, a leading metaverse construction company, has partnered with Super League to build metaverse gaming platforms in the Middle East. The partnership will serve companies in the Gulf Cooperation Council (GCC), a region that includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Through the deal, companies in the GCC will have access to monetization, distribution, and creation tools for metaverse initiatives. In addition, LandVault and Super League plan to bring government agencies, sports franchises, and consumer brands into the next iteration of the internet.
The two companies have also given themselves more stature in the region: Super League has appointed LandVault as the official metaverse builder for the GCC. In turn, the gaming metaverse company will become LandVault’s official marketing partner in the region.
Samuel Huber, CEO of LandVault, told Rarity Sniper, “Together, LandVault and Super League marry the best of Web2 and Web3 to propose an end-to-end metaverse offering to brands, which is a unique proposition.”
LandVault is one of the top metaverse construction companies, with a team of over 120 builders and 100 million square feet developed. It counts among its clients Google, Amazon, and Mastercard, along with home-grown NFT projects World of Women and AlienBoy.
Super League, founded in 2014, is a metaverse gaming company that has released products like Minehut, Pixel Paradise, and Frame Rate. Its president, Matt Edelman, said in a statement that LandVault is a “natural partner” as the company seeks to expand its premium solutions for consumer-facing brands worldwide.
LandVault & Super League Already Have Ties to the GCC
LandVault and Super League’s partnership to serve the Gulf Cooperation Council region may appear surprising, but some observers will note that both companies have already made their ties to the area known.
In January of 2023, for instance, LandVault announced that it would become an official partner of Dubai’s metaverse-as-a-service, a platform known as Metapolis. As part of the deal, LandVault will use its proprietary protocol Matera to help Dubai businesses tokenize their assets in virtual worlds. The company has also set up a physical office in Dubai that will serve the Middle East and North Africa regions.
Super League, for its part, has a key partnership with a group of Abu Dhabi organizations, including the Department of Culture and Tourism — Abu Dhabi, Flash Entertainment, and Miral, all with the goal of taking Yas Island, a leisure island and tourism project, into the metaverse.
Part of the focus for both companies in the Middle East seems to be the creation of digital twins — virtual replicas of physical objects that users can interact with in metaverses. LandVault has already entered the Dubai real estate industry, creating digital twins of property so that individuals who can’t visit property physically still have a way to experience it.
The United Arab Emirates Remains Bullish on Web3
The Gulf Cooperation Council may seem like a staid old organization that governs one of the most conservative areas of the world. But it has expressed an interest in — even a bullishness — about Web3. And one country stands out: the United Arab Emirates (UAE).
Nine months ago, Dubai, a top city in the UAE, unveiled its metaverse strategy. Among its plans are to add 40,000 new Web3 jobs in the next five years along with $1 billion to the Dubai economy in the same time frame. Five months ago, Dubai’s Crown Prince approved the latest phase of the strategy, which involves using metaverse technology for government services and building a large metaverse community in the city.
A quick look at the entire UAE country shows similar initiatives. Six months ago, the UAE launched a new metaverse city called the “Sharjahverse” after the Sharjah emirate. The virtual city is a photo-realistic and “physics-accurate” representation of the 1,000-square mile emirate. Sharjah is the third-largest emirate in the UAE.
While some countries seem flummoxed by cryptocurrency, the metaverse, and non-fungible tokens, Dubai and the UAE appear to want to leverage the technology to further develop their economies, add jobs, and more.
It may come with little surprise, then, that LandVault has set up an office in Dubai, and the partnership between the metaverse construction company and Super League will serve the UAE along with other GCC countries. Here at Rarity Sniper, we’ll pay close attention to further developments in the story and report back.