Las Vegas Motor Speedway Launches NFT Collection for Pennzoil 400 Race

Credit: John Harrelson - Motorsport Images

Speedway Motorsports is dropping its first NFT collection of 2022 during race week for the Pennzoil 400 at the Las Vegas Speedway this Monday.

The exclusive NFT drop will occur Monday, Feb. 28th, at 10 a.m. Pacific Time.

The first drop includes the “Stadium Series,” — a collection of 5,000 animated LVMS stadium series NFTs that are priced at $5 each. There are 500 rare gold NFTs in the collection and it is available on RaceDayNFT.com, Speedway Motorsports’ digital collectible marketplace.

In addition, 2,500 Virtual Diecast NFTs will be released on Thursday, March 3, and be on sale through Sunday for the price of $30 each.

The Pennzoil 400 race will take place on March 6th and ticketholders will be able to claim one of the 5,000 free commemorative NFTs for being in attendance. Those who are not in attendance can purchase an NFT for $10. The 500 rare golden tickets will go to lucky purchasers who mint the NFTs.

Lastly, local charities will benefit from the Motorsports’ NFT drops as well. RaceDayNFT.com will have 1,000 SCC track tokens available for a $50 donation and all proceeds go to children’s organizations in Nevada.

Motorsports Gives Race Fans Plenty of NFT Options

Besides these exciting and affordable NFT drops, additional digital collections are featured on RaceDayNFT.com. These collectibles can be traded, bought, and sold on their NFT marketplace allowing collectors and investors to sometimes turn a profit.

To create their NFT marketplace, Speedway Motorsports partnered with GigLabs to build on the environmentally friendly blockchain FLOW. This blockchain also hosts major sports leagues’ NFT projects including the NBA’s Top Shot, NFL ALL DAY, and UFC Strike.

Each month, more sports leagues are investing in NFTs, Web 3.0, and the metaverse, so it should come as no surprise that Speedway Motorsports is investing in NFT technology. We’ve seen all sorts of creative NFT projects in sports, even including virtual and augmented reality viewing experiences from the Brooklyn Nets and Manchester City.

This will be the first NFT collection launched by Speedway Motorsports in 2022 and we expect it to generate a lot of excitement, especially in Las Vegas. But it looks like it will be far from its last. Speedway Motorsports has pledged to drop a new NFT collection during each race week throughout the season — a proposition that should draw even more enthusiasm from NASCAR and NFT fans alike.