The Web3 platform Limit Break intends to give away thousands of free non-fungible tokens at this Sunday’s Super Bowl LVII between the Philadelphia Eagles and the Kansas City Chiefs.
The NFTs can be obtained by scanning a QR code embedded in the company’s ad, which will air during the first commercial break of the Super Bowl on February 12th. But fans must act quickly, as the NFTs will be extremely limited.
For months, Limit Break has been giving away free NFTs to lead up to Super Bowl LVII. Gamers can own these NFTs outright and they can be used to enhance player experience in Web3 games, including Limit Break collaborator games such as “Ether Orcs” and “Castaways.” The Super Bowl digital assets come from Limit Break’s DigiDaigaku Dragon series collection.
Limit Break was founded in 2021 by Gabe Leydon and Halbert Nakahaw, the founders of Machine Zone — a company that’s no stranger to Super Bowl ads. In 2016, Machine Zone sponsored a memorable Super Bowl ad featuring Arnold Schwarzenegger.
Although the NFTs are free for fans, the move won’t come cheap for Limit Break. A few months ago, Leydon said that the company, which recently raised $200 million in a funding round, had plans to spend $6.5 million on the Super Bowl ad.
Leydon added that the platform’s “free-to-own” NFT model is a game changer, and he encouraged everyone to take advantage of the free NFTs during the Super Bowl broadcast.
Web3 Will Have a Presence at the Super Bowl
Last year’s Super Bowl was dubbed the “Crypto Bowl” because of the number of crypto ads during the game. This year, however, Fox Sports said that no crypto ads will be appearing at Super Bowl LVII. Nevertheless, that doesn’t the mean the NFL isn’t bullish on Web3. Here’s a review of some of the other Web3 related projects that are lined up for the event this year.
First, last week, the NFL announced it was hosting the first-ever virtual Super Bowl concert in the Roblox metaverse. The concert will feature pop star Saweetie, and be available for fans to watch in Rhythm City — a music-themed gaming experience created by Warner Music Group.
Next, Reddit partnered with the NFL to release a series of custom avatars on the Polygon blockchain. The free avatar NFTs will let holders show which team they support, as well as provide certain benefits on the Reddit platform.
Lastly, the Web3 gaming studio Mythical Games, is dropping a series of NFT player packs for Sunday’s big game. The “Super Bowl LVII Rivals” cards contain 22 new NFTs of NFL players — including the star quarterbacks from both teams.
Although this year’s Super Bowl won’t be as crypto and Web3 heavy as 2021, considering the downturn in the market this year, that should be expected. We’ll have to wait until Sunday to see if Limit Break’s NFT giveaway will be a success. But considering the Super Bowl is the most-watched sporting event in the world and the NFTs are free, we think there’s a good chance it will be.