On June 3rd, Mariah Carey launched an NFT auction that doubles as a VIP experience. Whoever wins Carey’s new NFT on the site Geojam will enjoy exclusive access to the upcoming Songwriters Hall of Fame induction ceremony.
In addition to joining Mariah Carey during this event, the lucky NFT holder will get to take a flight from Atlanta to New York with Carey in her private jet. This NFT also entitles holders to two nights in an NYC hotel and a guest pass to the Songwriters Hall of Fame commemoration.
Officially, this NFT is called “Mariah Carey: Fly with Me,” and it depicts a shimmering pink-purple plane ticket. Viewers could see Mariah Carey’s signature in the center of this boarding pass NFT. There are also a few pink butterflies plus the words “Butterfly Airways” on the top of the ticket.
In a recent Rolling Stone interview, Mariah Carey said she started investigating NFTs during the 2020 COVID-19 lockdowns. This was the same year Carey was supposed to enter the Songwriters Hall of Fame.
Although Carey admits she’s not an “expert” in Web3 technology, she’s intrigued by the new “dynamic” NFTs offer for both “art and commerce.” Carey also wants to help women break into the Web3 industry.
Bidding on Mariah Carey’s NFT is scheduled to close on June 9th, and the VIP experience will run from June 15th to 16th. Some of the funds raised from this NFT sale will support The Fresh Air Fund and the Make-A-Wish Foundation.
Geojam started bidding on “Mariah Carey: Fly with Me” at $5,000. Customers must use Geojam’s native cryptocurrency $JAM to place a bid on this NFT.
Legendary Female Celebrities Enter Web3
Although “Fly with Me” is Mariah Carey’s first solo NFT drop, she was recently featured in a Billboard NFT collection. In partnership with World of Women artist Yam Karkai, Billboard launched NFT magazine covers on FTX NFT with Carey, Christina Aguilera, and Madonna.
Like Carey’s boarding pass NFT, these Billboard NFTs gave holders special access to an awards ceremony (in this case, Billboard’s “Women in Music” celebration). Funds raised from these NFTs also went to charities chosen by the three celebrities.
Speaking of Madonna, the pop superstar made headlines recently after dropping three NFTs on the site SuperRare. Entitled “Mother of Creation,” Madonna’s CGI NFTs feature the artist literally “giving birth” to the universe.
In addition to Mariah Carey and Madonna, many other female celebrities have become interested in contributing to Web3. For instance, Reese Witherspoon is developing a TV series based on World of Women NFTs. Even former First Lady Melania Trump minted a few NFT collections.
Although there are concerns about diversity in Web3, many prominent women appear to be passionate about bringing gender equality into the NFT space.