Pudgy Penguins Partners with Retail Monster for IRL Toys

Credit: Pudgy Penguins

The popular NFT collection Pudgy Penguins just announced it’s teaming up with Retail Monster to bring a real-life toyline to retailers around the world.

Besides creating physical toys and products based off the collection, the partnership will leverage Pudgy Penguins IP to create collaboration opportunities with renowned brands. The move brings the “Lil Pudgys” one step closer to becoming a household name brand.

Retail Monster was established in 2016, and quickly became the most disruptive licensing agent in the U.S. It assists brands with retail sales and marketing, creative oversight, and content advisory — and has worked with Nickelodeon, Viacom, Disney, Hasbro, Dreamworks, and more. With Retail Monster’s extensive network of retailers, the Pudgy toy line will be available on retail shelves worldwide.

Pudgy Penguins launched in the summer of 2021 during the peak of the NFT craze and was a quick success. Though the collection has gone through ups and downs, in April 2022, the project sold to L.A.-based entrepreneur Luca Netz for $2.5 million. The sale led to a boost in the floor price and renewed enthusiasm among the community.

No specific dates have been mentioned for when fans can expect to see their favorite Penguins in retail stores as physical products.

NFT Collections Partner with Big Brands for Innovation

The new partnership between Pudgy Penguins and Retail Monster is huge for Pudgy Penguin NFT holders and fans of the brand. But Pudgy Penguins isn’t the only NFT collection to partner with a major company to expand its brand in recent months.

At Rarity Sniper, we’ve written several articles about NFT collections forming partnerships to launch innovative products and features. Here are some of the top headlines:

The bear market forced many NFT collections to consider how they could continue adding value for their communities. The collections that survived were the ones that built and innovated during the tough times, and for many, partnering with top companies was key.

We’ll have to be patient to see if the new Pudgy toys are a hit. But the partnership is certainly in-step with the brand’s goal to spread its adorable family-friendly NFTs to the masses. Here at Rarity Sniper, we’ll be following up on any new developments in the story.