Six Flags, the popular American amusement park, just teamed up with Roblox to launch a new metaverse experience. The goal of the Six Flags Metaverse is to bring the thrill of its parks into the virtual world via interactive games, virtual roller coasters, mazes, and the chance for users to win rewards that can be redeemed at physical parks.
Recently, Six Flags teamed up with Digital Twin to integrate “Coastercoin” — a loyalty rewards program in the metaverse. Now users who explore the virtual world in Roblox can earn “coastercoins,” which can later be redeemed for rewards and experiences at Six Flags’ locations around North America.
The CEO of Six Flags, Selim Bassoul, said Six Flags is dedicated to “pioneering new entertainment frontiers and setting industry standards.” Omar Jacques Omran, the company’s CTO, added that the virtual world seamlessly integrates the “digital and physical worlds” and allows fans to experience “the excitement of Six Flags in a whole new way.”
The Six Flags Metaverse, which is now live and accessible to fans around the world, is part of the company’s “digital transformation,” which was announced in April of this year.
The digital transformation includes the use of artificial intelligence (AI) and interactive maps on its website and mobile app, integrating state-of-the-art video and photo technology on its roller coasters, and other technological upgrades. They are also launching the Six Flags Digital Wallet, which will allow guest to access their rewards and make payments seamlessly.
Roblox Attracts Brands and Big Names
Fans of Six Flags theme parks should be excited about the new partnership with Roblox and the launch of the Six Flags Metaverse. But this isn’t the first time we’ve seen a major company like Six Flags link up with Roblox for a virtual experience.
At Rarity Sniper, we’ve covered dozens of articles about Roblox over the past year. Here are some of the top headlines about Roblox in Web3:
- The Voice Enters Roblox Metaverse with Winter Fashion Line
- Bored Ape Band KINGSHIP Unveils New Experience in Roblox
- CEO of Roblox Hints at NFTs and Interoperability ‘Dream’
- K-Pop Sensation Blackpink Unveils Roblox Metaverse Experience
- Mattel, Forever 21 Team Up for Exclusive Barbie Roblox Metaverse
- NFL & Saweetie to Hold Super Bowl Concert in Roblox Metaverse
- Warner Music Group Releases “Rhythm City” Roblox Metaverse
In March 2024, Roblox had over 196 million monthly active users. So perhaps it should come as no surprise that so many brands, companies, and celebrities are teaming up with the online gaming platform. As the metaverse continue to evolve, we’ll likely see more blending of physical and digital worlds.
We’ll have to be patient to see if the Six Flags Metaverse in Roblox is popular with fans, and if it really can generate similar thrills that its physical parks are known for. But another major company like Six Flags entering the metaverse is certainly bullish for Web3 and could be a sign of more to come.