The City of Beverly Hills Files NFT Trademarks

Credit: Musement

In recent NFT news, the city of Beverly Hills, California has filed seven trademark applications related to non-fungible tokens and digital collectibles. The news was broken by trademark and application attorney Mike Kondousis on Twitter on June 19th.

According to the report, the trademark applications were filed with the United States Patent and Trademark Office (USPTO) on June 14th, 2022. The trademarks were filed for the following:

  • NFTs + NFT authenticated media
  • Blockchain-based digital collectibles + digital assets + crypto collectibles
  • Virtual footwear, clothing, headwear, eyewear, bags, backpacks, art, and accessories
  • Providing metaverse experiences, virtual concerts, and virtual events

Beverly Hills has yet to comment on how they will use the trademarks, but it’s clear from the application that they plan to utilize Web3 and the metaverse to potentially sell digital goods and experiences.

As NFTs, blockchain technology, and cryptocurrency continue reshaping the landscape and enabling new ways for companies, brands, celebrities, and athletes to connect with clients and fans, it’s unsurprising that an internationally known city like Beverly Hills would dip its toes in the Web3 water.

The Market is Down but Trademark Applications Are Up

Despite the dip in the crypto and NFT markets, Web3 applications have been pouring into the USPTO at an unprecedented rate.

Among the most recent, rapper and Web3 proponent Snoop Dogg filed for trademarks for the words “Uncle Snoop” and “Uncle Snoop’s” in a move that could see him opening shop in the metaverse to sell a variety of goods — including virtual cannabis and smoking paraphernalia, as well as virtual clothing, headwear, and footwear.

But the iconic West Coast rapper is far from being alone in his push into Web3. Over the past couple of months, Lebron James, Kanye West, Rihanna, David Beckham, the NBA, The Premiere League, Subway, Hooters and American Express have all filed trademarks related to NFTs, blockchain technology, and the metaverse.

Although 2022 has brought some unpleasant surprises to many crypto investors and NFT fans, it doesn’t appear like the bear market is putting a damper on the myriad of people investing in Web3 — as evidenced by the names above.

We’ll have to wait and see what Beverly Hills is planning once its trademark applications are approved, but one thing is certain — the city is not alone in its Web3 ambitions.