WineChain, a non-fungible token marketplace focused on fine wine, just announced it has partnered with several prestigious wineries around the world to sell their coveted wines on its Web3 platform.
Among some of the names are Champagne houses’ Louis Roederer (France), Henri Giraud (France), and Fleur de Miraval (France), as well as Weingut Egon Müller (Germany), Château de Beaucastel (France), Château Smith Haut Lafitte (France), and Graham’s (Portugal) — among several others.
WineChain’s goal is to establish direct connections between fine wine estates and new generations of wine consumers, and to use NFT and blockchain technology to verify the authenticity and quality of fine wines. It provides an NFT marketplace for estates producing premium wines to sell DTC (directly to consumers).
Antoine Pétrus, the director of major international estates at WineChain, said that the latest winemakers partnering with the program were convinced that the traceability and transparency of Web3 could bring the world of fine wine to a new generation of enthusiasts. He added that the platform was committed to offering blockchain technology to all the best estates, Champagne houses, and châteaux in the world.
WineChain was founded in April 2022 by Xavier Garambois, Guillame Jourdan, and Nicolas Mendiharat after it secured more than $1 million in funding from wine lovers and estates around the world. Shortly after, it raised €6 million from some of the biggest names in wine. It is owned by Zenithwings, a Portuguese corporation.
Wine & Spirit Brands Are Increasingly Embracing Web3
Wine and spirits seem like an odd pairing with Web3 and NFT technology. After all, you can’t drink a digital asset. However, WineChain is far from the only company working to move wine and spirits onto the blockchain. At Rarity Sniper, we’ve reported on dozens of articles and beverage companies investing in Web3.
Here is a list of some of the most recent headlines:
- Johnnie Walker Drops Exclusive Blue Label Whiskey NFTs
- Absolut Gears Up to Launch Metaverse Bar & NFTs
- Usher & Rémy Martin Partner for Limited Edition NFT Cognac Bottle
- Jack Daniel’s Files Web3 Trademark for NFTs
- Whiskey Brand Crown Royal Files Patents for NFTs
- Blockbar Drops Bored Ape Whiskey Bottle NFTs
One reason NFTs are becoming popular among wine and spirit companies is because the technology can connect digital assets to real-life products. This enables companies to launch creative digital campaigns and sell exclusive physical bottles in novel ways.
WineChain also takes advantage of the new technologies to verify the authenticity of fine wines — something that has been an issue for collectors and wine consumers in the past. Of course, we’ll have to be patient to see if NFT wines take off the way WineChain hopes. But considering the platform offers not only a more modern way to purchase wine, but a more secure one, we think the idea could be here to stay.