YETI Coolers Files for Web3 Trademark Applications

Credit: 9to5Toys

In recent NFT news, Yeti Coolers LLC filed a whopping 45 trademark applications related to non-fungible tokens (NFTs), cryptocurrency, and the metaverse with the United States Patent and Trademark Office (USPTO).

Yeti filed the trademarks for its tagline “Built for the wild” and eight other brands under the company. The trademark applications are related to the following:

  • NFTs + NFT marketplaces
  • Cryptocurrency + NFT trading
  • Media authenticated by NFTs
  • Trading and exchanging NFTs + crypto
  • Virtual coolers, clothing, hunting + camping gear
  • Marketplaces featuring NFTs and “digital/physical hybrid collectibles”
  • Digital goods and services related to blockchain technology and the metaverse

The news was reported by trademark applications attorney Mike Kondoudis in a series of tweets, which also revealed Yeti wasn’t the only entity to file trademark applications with the USPTO in June.

Although Yeti hasn’t outlined its specific plans should its trademark applications be approved, it’s clear that like many companies out there, they are tuned in to the potential of Web3 and the metaverse to open new avenues to sell products in virtual spaces.

Web3 Trademark Applications are Rolling In

Crypto has been getting crushed in the market lately, but it doesn’t seem to be stopping companies and institutions from investing time and money in Web3. According to Kondoudis, between January and May of 2022, over 2,600 trademark applications for digital assets or cryptocurrencies and related services were filed with the USPTO.

Below are some of the notable entities that filed for Web3 and NFT-related trademarks with the USPTO over the past month:

  • Arizona State University (ASU)
  • Kraft Foods
  • The Ultimate Fighting Championship (UFC)
  • St. Jude Hospital
  • Snoop Dogg
  • Snickers
  • Lebron James & the NBA
  • Beverly Hills
  • Gucci
  • Kanye West

Because NFTs allow for digital assets to be bought, sold, and traded, and the metaverse opens up a whole new virtual frontier where users can have experiences, shop, see live events, and socialize with friends via digital avatars, there are myriad of possibilities for brands, companies, and celebrities to reach customers and fans in new and interesting ways.

And while crypto’s plunge makes national headlines, trademark applications in the Web3 space continued to be filed quietly — suggesting believers in Web3 and the metaverse are focusing on preparing for the future.

Time will tell what these entities bring to the market, but it might not be long before users can enjoy a virtual Snickers bar that’s been kept cool in a virtual Yeti cooler while listening to Snoop Dogg’s latest NFT album in the metaverse.