DigiDaigaku NFT Project Gets $6.5M Super Bowl Ad

Credit: Limit Break

Gabriel Leydon revealed on Twitter last week that his NFT company Limit Break has purchased a Super Bowl commercial spot for $6.5 million. According to Leydon’s Twitter thread, the company will use the spot to air a “Web3 experience.” Currently, Limit Break is keeping the details of that experience tightly under wraps.

One detail is for certain: Limit Break’s ad will go to support its DigiDaigaku NFT project. That collection promotes Leydon’s take on Web3 called “free-to-own.” Under that premise, Limit Break gave away the initial NFTs in the DigiDaigaku collection as a free mint. The set experienced a boom in August as the collection’s trading volume increased dramatically.

Leydon wrote on Twitter that he has “personally overseen” billions of dollars in marketing purchases and Super Bowl ads are the most effective in part because people talk about them for years. At his previous company, Machine Zone, Leydon ran Super Bowl ads for Game of War: Fire Age and Mobile Strike. Both featured celebrities.

One DigiDaigaku Genesis NFT and One Hero NFT will appear in the Super Bowl ad. Limit Break will source them from the community through a contest, with more details forthcoming. Leydon added in his Twitter thread that Limit Break wanted the DigiDaigaku community to know how much the company cares about it.

Leydon left Machine Zone in 2018 to pursue cryptocurrency. He has made a comeback with Limit Break, a blockchain gaming company. In August of 2022, it raised $200 million from Buckley Ventures, Paradigm, FTX, and Coinbase Ventures, among others. Leydon says he plans to revolutionize Web3 gaming.

Web3 Becomes Hot Spot for Interesting Marketing Tactics

Web3 is known for many things: an emphasis on technology, speculation in financial markets, and its own lingo. But recently it has become a hot spot for interesting marketing tactics, from using NFTs as mascots to hiring “protestors” to draw attention to events. Here are three stories involving those tactics this year.

First, there is Major League Soccer. Two months ago, the American soccer league announced it had signed Bored Ape #6045 to a pro contract. The Ape, called “Striker,” has a height of 6’5 and a weight of 250 lbs. Like its name, it plays the “striker” position.

Second, there is Snoop Dogg. Five months ago, the Doggfather revealed he was planning to open a new pastry shop. The mascot will be none other than Dr. Bombay, Bored Ape #6723.

Third and finally, there is Bobby Hundreds. The man behind the company that partnered with Cool Cats two months ago hired a group of people to “protest” NFT.NYC 2022. The “protestors” carried signs like “God Hates NFTs” among other catchy phrases.

Limit Break is one of the first smaller Web3 companies to purchase a Super Bowl ad spot, making the move interesting to say the least. Here at Rarity Sniper, we’ll be watching closely for further developments in the story.