Doodles Partners with CAMP for Immersive Retail Experiences

Credit: Doodles

Doodles, a top Web3 company, announced yesterday a partnership with Camp to launch a series of immersive retail experiences. Through the partnership, Doodles plans to create emotional attachment to its brand by appealing to a larger audience, one it says will span generations.

In doing so, Doodles is doubling down on immersive experiences, which it has experience in creating. In 2022, it debuted Doodles at South by Southwest and Doodle Putt at Art Basel in Miami. It has made it known to NFT holders that “it is no longer an NFT company,” which initially caused some consternation in the Web3 space.

With the partnership with Camp, Doodles holders will receive extra perks, including:

  • Free entry and merchandise credits
  • Concierge services
  • Custom creation opportunities

The NFT company plans to use its immersive retail experiences to onboard a larger audience to its Doodles Stoodio, which allows Doodles 2 Holders to “create the Doodles of their dreams” and create their own digital identity using Doodles art. Through Doodles Stoodio, holders can purchase wearables and clothing to dress up their avatar.

Camp is a specialist in play/shop stores, having partnered with Disney and Nike. It has stores in New York City, Los Angeles, Dallas, and Atlanta, among other locations.

Julian Holguin, Doodles CEO, said in a statement that the simple act of doodling can take the doodler to new realities, and that doodling with Camp has been a fun process. In his view, the summer of 2023, when Doodles and Camp will launch their flagship store, will be full of color and joy.

Doodles Has Reinvented Itself in the Bear Market

Doodles, a collection that took the NFT world by storm in late 2021, has fallen on hard times in the bear market. But that hasn’t stopped the company behind the collection from building. Here are some of the key moments in plena bear market that have marked the transition of Doodles from NFT company to one that appeals to a larger audience.

Nine months ago, Doodles raised $54 million in seed funding at a $704 million valuation. Seven Seven Six, Reddit co-founder Alexis Ohanian’s company, led the round, which also saw participation from Acrew Capital and 10T Holdings. At that time, the CEO of Doodles said the company had plans to become the largest Web3 media company worldwide.

11 months ago, Doodles tabbed musician Pharrell Williams as its new Chief Brand Officer. With Pharrell, the company plans to release an album called “Doodles: Volume 1,” which holders of Doodles 2 can layer over the avatar. Pharrell said at the time that he would take Doodles to new heights and build with the core community.

About a year ago, Doodles made another big hire, poaching Julian Holguin, the former president of Billboard. According to a Tweet from the company during the announcement, Holguin will expand the Doodles intellectual property through music, gaming, and entertainment.

Although Doodles has taken criticism for not paying enough attention to its core holders, the announcement today and its other moves have shown that it is building, even during a difficult bear market. Rarity Sniper will keep an eye on the company and report back with any updates.