GoDaddy, the largest web registrar in the world, just partnered with Ethereum Name Service (ENS) to enable users to link their ENS names to their GoDaddy domain names.
The move, which will enable GoDaddy users to send and receive cryptocurrencies using their preferred domain name, aims to bridge the gap between domain names and Web3 and blockchain technology.
According to the press release, the new feature will be free for users and allow them to integrate “hundreds of applications across the Web3 ecosystem,” including NFT marketplaces, wallets, and block explorers. Users can now integrate their GoDaddy domain name with their ENS-compatible crypto wallet to seamlessly access wallets like MetaMask, Rainbow, Coinbase Wallet, Uniswap Wallet, and many more.
Founded in 2017, ENS is a domain service built on the Ethereum blockchain. The platform enables anyone to register a .eth domain and connect to multiple crypto wallets and Web3 apps. Boasting over 2.1 million registered names on-chain, the primary benefit of Web3 domain names is that users can have crypto sent directly to their domain name, without the need to enter long, complicated crypto wallet addresses.
The partnership with GoDaddy could be a huge for the advancement of Web3 domain names, considering GoDaddy, founded in 1994, is the biggest domain name registrar in the world. According to data from Domainnamestat.com, it has nearly 85 million domain names registered, which is over 11% of the total market share.
Interestingly, the two companies are still in litigation after ENS alleged that GoDaddy sold the “ETH.link” domain name, falsely claiming the registration was expired. But considering the recent partnership, it is likely that conflict will be resolved soon.
Unstoppable Domains Continues its Ascent
Ethereum Name Services has reason to celebrate its recent partnership with GoDaddy since the new integration feature has the potential to onboard millions into Web3. But ENS isn’t the only provider of blockchain-based Web3 domains that’s been making news recently. Another major competitor in the Web3 domain space is Unstoppable Domains.
At Rarity Sniper, we’ve covered several articles about Unstoppable bringing new features to users, forming partnerships, and fighting tooth and nail to become the top Web3 domain service in the game. Here are some of the top headlines from the past year:
- ‘Metropolis’ VR World Links Digital Identities Through Unstoppable Domains
- Unstoppable Domains Adds Business-to-User Messaging Tool
- Unstoppable Domains Unveils Premium Blue Membership for .ENS Domains
- Unstoppable Domains Extends Support to .eth Domains
- Unstoppable Domains Reveals Expansive dApp Marketplace with Polygon Labs
- Ready Player Me Links with Unstoppable for Interoperable Metaverse
Since Unstoppable Domains raised $65 million in a Series A funding round about two years ago, the company has been on a mission to become the top Web3 domain provider. With over 3.4 million domain names registered (as of May 2023), it looks like the company has been doing just that.
However, the latest partnership between ENS and GoDaddy could put ENS back on the map in a big way. At Rarity Sniper, we’ll be on the lookout for an updates to the story.