Moët Hennessy Enters Web3 with Trademark Applications

Credit: Moët Hennessy

Moët Hennessy USA, a leading importer of luxury alcohol brands, has filed five Web3 trademark applications for the names “Moet,” “Moet & Chandon,” & “Dom Perignon.” The applications relate to the metaverse and non-fungible tokens. They also pave the way for a possible physical store integration of Web3 technology through QR codes. Here are all the specifics about the trademark applications:

  • Digital token and NFT authentication of art images and digital collectibles
  • Alcoholic beverages connected to NFTs through the means of a QR code on packaging
  • Physical or online retail store services in relation to virtual goods
  • Bar services in online virtual worlds and operating virtual restaurants

The last bullet point is particularly interesting as it could lead to Moët Hennessy opening a metaverse bar or virtual restaurant and providing a place for the brand’s to hang out as a community.

Mike Kondoudis, a trademark attorney based in Washington D.C., initially broke the news in a Tweet. He wrote: “Virtual champagne? Moet Hennessy has filed trademark applications for Moet, Moet & Chandon, and Dom Perignon, covering NFT-backed digital collectibles, retail store for virtual goods, bars…and more!”

Although the company has not said exactly what it plans to do with the trademarks if they are approved, the content of the applications gives hints as to its plans.

Web3 Trademarks a Big First Step for Many This Year

2022 has been a banner year for Web3 trademark applications. According to recent analytics, trademark applications for this nascent technology sector are up quite a bit, with many companies planning to jump into Web3 waters that had previously been on the fence. Here are three stories this year involving trademarks applications and the next iteration of the internet.

First, there is Jack Daniel’s. The Tennessee liquor company recently filed five trademark applications for Web3 and non-fungible tokens. The applications related to NFT-authenticated media, barware, virtual beverages, virtual clothing, and collectibles.

Second, there is Paramount Pictures. The company filed Web3 trademark applications for its hit film “Mean Girls.” Although like most companies filing trademark applications Paramount did not disclose its plans, it seems clear an NFT collection is in the works.

Third and finally, there is Ford. The American car manufacturer filed for 19 Web3 trademark applications on September 2nd. The trademarks reference many of Ford’s top brands, including Lincoln, Explorer, Mustang, Bronco, and Expedition.

Moët Hennessy USA filing trademark applications for NFTs and the metaverse is big news, as it means another big company is entering Web3. Here at Rarity Sniper, we’ll keep our ears to the ground for further developments in the story.