Siempre Tequila “Hires” Bored Ape #5132 as its “Spokesape”

Credit: Drinkhacker

The Mexican tequila company Siempre Tequila acquired the right to use Bored Ape #5132 as its global brand ambassador. Nicknamed “Chido,” Bored Ape #5132 already has his own Twitter account, and Siempre Tequila claims Chido is the “unofficial mixologist” at the Bored Ape Yacht Club. 

Interestingly, Siempre Tequila didn’t buy its new NFT outright. According to an official press release, Siempre Tequila entered a licensing agreement with Monarch Studios. Although Siempre Tequila can use Bored Ape #5132 in their promotions, Monarch Studio still has full IP rights.

Siempre Tequila has already begun building a backstory for its pink-fur Bored Ape. Chido recently tweeted that he’s just a “small-town ape from Mexico,” and he still can’t believe he’s causing such a fuss on websites like HYPEBEAST.

Although Siempre Tequila has a strict “No Celebrities Allowed” policy, it felt Chido was an exception to its rule. Siempre Tequila believes the BAYC’s “grassroots” origin compliments its brand history. Siempre’s co-founder Alex Lacroix also said he sees many “parallels” between Chido’s expression and the “traits that Siempre embodies.” 

Speaking of traits, Bored Ape #5132 only has four traits, which occurs in 2.54 percent of the BAYC. Chido’s rarest trait is his smoking pipe. Only 132 Bored Apes have one of these pipes dangling from their lips. Overall, Rarity Sniper gives Chido a high Rarity Ranking of 401 out of the 10K BAYC collection. 

Tequila fans should expect to see more of Chido in upcoming events. Siempre’s co-founders said they’re already thinking of new merchandise or pop-up bars featuring Chido. It’s also likely that Chido will appear at April’s IAADFS Duty-Free Show of the Americas in Florida. 

People already in the BAYC may soon get some Siempre swag courtesy of Chido. According to an “interview” with The Bored Ape Gazette, Chido hinted that Siempre is working on virtual and IRL drops. It’s also possible Chido may reveal a few BAYC-themed cocktail recipes and appear in TV ads.   

More Bored Apes are Becoming Brand Ambassadors

Many companies like Siempre Tequila have begun taking advantage of the BAYC’s popularity by using these NFTs in ad campaigns and logos. Whether companies lease the rights to a Bored Ape or buy them outright, it’s becoming more common to see Bored Apes attached to businesses. 

Most notably, Universal Music recently bought Bored Ape #5537 to serve as the face of its NFT group KINGSHIP. Just like “Chido,” Universal re-named its Bored Ape (“Noët All”) and gave her an official “job” as KINGSHIP’s manager.

A company called “Bored Ape Wine Co.” now puts Bored Apes #1839, #9904, and #3452 on its wine bottles. E11EVEN also uses its Bored Ape #11 to attract more customers to its Miami nightclub. There’s even a SoCal burger restaurant called “Bored & Hungry” that uses Bored Ape #6184 as its mascot. 

While there’s no telling where the Bored Apes will appear next, we’ll likely see more of them sponsoring brands in the upcoming years.