Bored Ape-Themed Burger Restaurant to Open in California

Credit: Bored and Hungry

Where do the Bored Apes go when they want a bite to eat? Well, according to recent reports, you’ll soon find one Bored Ape hanging out at a SoCal burger joint. 

Entrepreneur Andy Nguyen will open a Bored Ape-themed restaurant called “Bored & Hungry” in Long Beach on April 9th. Nguyen will display Bored Ape #6184 plus two Mutant Apes in the packaging and uniforms used at “Bored & Hungry.” 

In recent interviews, Nguyen said he was interested in mixing crypto and NFTs into his latest restaurant concept. He decided to buy Bored Ape #6184 and a pair of Mutant Apes to take advantage of the Bored Ape Yacht Club’s popularity. It’s estimated Nguyen spent about $267,000 for Bored Ape #6184. 

But Nguyen doesn’t just want to use his Bored Ape for brand recognition. Nguyen told the press he wants to use the Bored Ape’s ecosystem and Web3 technology to provide a novel dining experience. 

Nguyen hinted there will be special NFT-related “easter eggs” throughout the “Bored & Hungry” restaurant. To make his restaurant more crypto-friendly, Nguyen says he wants to install a Bitcoin ATM and accept multiple cryptocurrencies. 

The onion-heavy “Thrill Burger” will be the signature dish at “Bored & Hungry,” but vegetarians could opt for the plant-based Beleaf burger. Nguyen has already introduced his Thrill Burger to the Houston market, and he owns the Beleaf Better Burgers restaurant in LA. 

A few other restaurant brands Nguyun owns include:

  • Afters Ice Cream
  • Matte Black Coffee
  • Pig Pen Delicacy 
  • Banh Xeo Boys

Nguyen isn’t sure if he will expand “Bored & Hungry” into a state or nationwide chain. However, he says he would like to continue experimenting with NFTs and blockchain in his upcoming endeavors.

Can anyone use a Bored Ape in their brand? 

Bored Ape’s founder Yuga Labs has always made it clear that customers who buy one of their NFTs enjoy full IP rights. As long as you hold a Bored Ape, Mutant Ape, or Kennel Club NFT in your wallet, it’s legal to use for commercial purposes. 

Many entrepreneurs have taken advantage of the Bored Ape Yacht Club’s name recognition to give their business a boost. For instance, the Miami club E11EVEN bought Bored Ape #11 to use as its mascot. You can also find Bored Ape #1839 on the Bored Wine Company’s logo. 

Recently, Yuga Labs announced it would grant full IP rights to anyone who owns a CryptoPunk or Meebits NFT. A few weeks ago, Yuga Labs bought the rights to these collections from NY-based Larva Labs. 

The Bored Ape and Mutant Ape NFTs consistently rank as the most valuable NFT collections on OpenSea. The cheapest Bored Ape NFTs now cost about 101 ETH (or about $300,000).